Meriel Peterich
Director of Social Marketing Freshpet
Meriel’ Peterich is the Director of Social Marketing at Freshpet. In this role she leads Freshpet's vibrant social presence, ensuring their social media strategy comes alive and connects with consumers through every digital touchpoint. As a subject matter expert in the social media space for over a decade, Meriel’ has dedicated her career to fostering genuine relationships with consumers, revolutionizing how Freshpet engages and empowers pet parents. When she’s not behind a screen, you can find her playing tennis or lounging around with her ten-year-old Olde English Bulldog, Louie.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
12:00 PM Panel: Sourcing the Key Ingredients: Cultivating Social Community for Lasting Engagement
Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts. Find out how to:
- Build social communities that drive repeat engagement, organic growth and lasting emotional connections
- Leverage community as a feedback and innovation engine to create products, gather insights and stay ahead of trends
- Identify scalable strategies for managing, moderating and nurturing vibrant communities across platforms
Check out the incredible speaker line-up to see who will be joining Meriel.
Download The Latest Agenda