In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including:
Retail media networks offer an opportunity for more effective ad spend, and the first-party data that brands and retailers have access to offers the opportunity for enhanced engagement. Working closely with media agencies and retailers is key to executing successful campaigns. Hear shared strategies and best practices for syncing with internal teams and external partners. A panel of experts will discuss best practices to align strategies to drive long-term value and growth, including:
Check out the incredible speaker line-up to see who will be joining Mert.
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