Mert Damlapinar

In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including: 

• Evaluating tools and methods for measuring the impact of full-funnel commerce media 
• Leveraging retailer first party data to create new audiences on site 
• Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience 

Retail media networks offer an opportunity for more effective ad spend, and the first-party data that brands and retailers have access to offers the opportunity for enhanced engagement. Working closely with media agencies and retailers is key to executing successful campaigns. Hear shared strategies and best practices for syncing with internal teams and external partners. A panel of experts will discuss best practices to align strategies to drive long-term value and growth, including: 

• Techniques for integrating long-term goals with immediate retail needs 
• Developing comprehensive business plans that include commerce media investments and in-store initiatives 
• Building mutual capabilities around first party data to fine tune audiences and transparent reporting 

How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? Panelists will explore these questions and more to help you: 

• Understand which channels deliver the greatest ROI so you can allocate your budget accordingly  
• Monitor and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings   
• Leverage technology, such as predictive analytics to identify trends, allowing you to adapt your campaigns