Mitch Cristol

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:

• Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
• Understanding how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
• Determining the influence you have at different points along the customer journey
• Exploring in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers