After spending years as a journalist, editor, and content
strategist for brands, Peter Cassidy understands the inner workings, strategic
importance, and, crucially, the challenges in creating truly great content.
After a move into product management, he saw how tech was personalizing and
scaling all aspects of marketing – except content. In 2012, he set out to
change all that and co-founded Stackla. As Chief Product Officer of the social
content marketing platform, Peter helps the world’s leading marketers put their
customers’ enthusiasm at the heart of their marketing. Peter is responsible for
Stackla’s product and marketing vision, and its technology is used by more than
300 brands people love, including McDonald's, Tito's Handmade Vodka, Heineken,
Nestle and Dominos.
Check out the incredible speaker line-up to see who will be joining Peter.
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