Peter Cassidy

Co-Founder and Chief Product Officer Stackla

After spending years as a journalist, editor, and content strategist for brands, Peter Cassidy understands the inner workings, strategic importance, and, crucially, the challenges in creating truly great content. After a move into product management, he saw how tech was personalizing and scaling all aspects of marketing – except content. In 2012, he set out to change all that and co-founded Stackla. As Chief Product Officer of the social content marketing platform, Peter helps the world’s leading marketers put their customers’ enthusiasm at the heart of their marketing. Peter is responsible for Stackla’s product and marketing vision, and its technology is used by more than 300 brands people love, including McDonald's, Tito's Handmade Vodka, Heineken, Nestle and Dominos.