July 15 - 17, 2019
Hyatt Regency Austin, TX
Director of Analytics & Insights
C. Mondavi & Family
DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity
Monday, July 15th, 2019
2:55 PM PANEL Observe, the F&B Consumer’s Habits As They Migrate From the Store Aisles to the Digital Shelf
As shoppers transition their purchasing from pure in-store to a mix of shopping online, click and collect, and in-store, some interesting behavior has come to light. While assortment stays steady, a desire for more convenience (meal kits), ideation, and aspirational content has made its way into the mix.
•How these burgeoning expectations have impacted go to market strategies
•How has the industry responded to the demand for more finished options, wider variety, more organic, more individualized, personalized selections?