Ryan Draude

Consumers are showing an increased commitment to living healthier lifestyles, and they can use all the help they can get in today's time constrained environment. In an effort to build customer relationships around creating a healthy purchasing model, Giant Food revamped their loyalty program to help influence purchasing behavior. Ryan Druade, Head of Loyalty for Giant Food will discuss lessons learned, including: 

• Building an emotional relationship focused on improving health
• Utilizing gamification to improve the user experience
• Leveraging data to drive personalization and measurement