Sam Chang

Director, Global Digital Commerce - Data & Analytics Mars Wrigley Confectionery

Sam Chang is the Global Digital Commerce Director of Data & Analytics for Mars Wrigley, driving data innovation and leading the strategy around analytics and data science to accelerate the treats and snacks digital business within local markets.  He works with key stakeholders to leverage data and analytics to create greater precision in planning and execution, as well as uncovering new opportunities across both retailer and direct-to-consumer based businesses.