Sarah Schrader
Director, RGM Ecommerce Coca Cola
Day 2: Driving Growth and Optimizing Retail Media
2:20 PM Panel: Unlock A Path to Growth by Increasing Relevancy with Consumers
How can organizations be more efficient with marketing spend without going through a third party? What layered strategies exist to enhance efficiency across your entire operation, from CRM to online advertising to content? Panelists will explore these questions and more to help you:
- Understand which channels deliver the greatest ROI so you can allocate your budget accordingly
- Monitor and analyzing your competitors’ strategies; identifying opportunities to differentiate your offerings
- Leverage technology, such as predictive analytics to identify trends, allowing you to adapt your campaigns
Check out the incredible speaker line-up to see who will be joining Sarah.
Download The Latest Agenda