Shelley Hammann

Retail media technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data. Shelley Hammann, Global Digital Program Lead for Cargill will share best practices in analyzing purchasing behaviors, preferences, and demographics to create targeted campaigns that increase profit. Find out how to: 

• Refine segmentation strategies to maximize relevance, reduce waste and boost campaign performance at scale 
• Standardize internal metrics and methodologies to drive consistency and build a unified approach to ROI measurement 
• Analyze customer behaviors, preferences and purchasing patterns to better understand your audience and target them more effectively