Shelley Hammann | Digital Food & Beverage

Digital Food & Beverage 2025

June 10 - 12, 2025

Hilton West Palm Beach, FL

Shelley Hammann

Global Digital Program Lead Cargill Inc

Day 2: Driving Growth and Optimizing Retail Media

3:40 PM Keynote: From Segmentation to Scale: Standardizing Capabilities to Internally Measure ROI

RMN technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data. This Keynote will explore how to analyze purchasing behaviors, preferences, and demographics to create targeted campaigns that increase profit. Learn how to efficiently segment your audience and standardize measurement across your organization for consistent, data-driven decision-making that maximizes campaign impact.

Check out the incredible speaker line-up to see who will be joining Shelley.

Download The Latest Agenda