Shonali Paul

A new wave of emerging brands is rewriting the rules of food and beverage. By embracing bold ideas, digital-first strategies, and unconventional go-to-market models, these disruptors are carving out their share of the industry—and challenging established norms in the process. Hear directly from a panel of founders and innovators who are not just riding the wave of disruption, but actively creating it. Panelists will discuss:

• Playbooks for next-gen go-to-market strategies, from social-first rollouts to marketplace—led disruption
• Building a cult following early on through the cultivation of loyal communities, creating buzz and leveraging grassroots momentum
• Balancing speed, efficiency and experimentation to scale smartly while staying lean