July 15 - 17, 2019
Hyatt Regency Austin, TX
Vice President of Digital Experience
DAY TWO, TUESDAY, JULY 16, 2019: Making Your Customer’s Life Easier
Tuesday, July 16th, 2019
4:30 PM PANEL | "You Want the Truth?" Giving Customers the Transparency They Seek In Your Product Info and Branding
Have you tried to find GMO free products in a store aisle? How about online? E-commerce has simplified the ability of the shopper to track purchases against specific nutritional concerns while providing a whole new level of access for new products to meet previously “niche” nutritional preferences. Retailers and brands that win are the ones that are able to respond quickly as shoppers indicate interest in particular areas.