Tony Colvin

Industry players face challenges in a competitive market, where creating brand affinity and building consumer trust are crucial for driving repeat business. Shoppers want to feel valued as customers, and they are more likely to keep buying products once they’ve established trust in a brand. Discover new ways to deliver value to customers while maintaining price points with and without third party support. Panelists will discuss: 

• Utilizing 1P data for personalization experiences that deepen customer loyalty and reduce price sensitivity 
• Building brand affinity through trust-centric digital touchpoints that make digital interactions feel more human and reliable 
• Leveraging technologies from AI to CRM solutions to scale value-driven customer engagement 

In today’s attention economy, brands are under pressure to create high-quality, personalized content—without ballooning budgets. In this in-depth case study, Tony Colvin, Director, Performance Marketing for Albertsons Companies will discuss how Albertsons transformed its digital marketing strategy to drive growth across performance channels and customer touchpoints. Hear lessons learned, including:

• Scaling personalized, high-performing content across channels to maximize impact without overspending
• Connecting the dots across the customer journey through a unified content strategy that drives conversion
• Implementing an omnichannel content framework to adapt creative assets and messaging for each platform while staying true to your brand story