Xenia Kirilyuk
Senior Product Manager, Innovation and Partnerships Albertson’s Media Collective
Xenia Kirilyuk is Senior Product Manager on the Innovation and Partnerships team at Albertsons Media Collective. Xenia’s focus is on growth and expansion of the Retail Media Network’s chaxnnel mix, with recent emphasis on Connected TV through premium channel and self-serve options.
Coming from a technical product background with more than a decade of experience, Xenia is passionate about finding solutions to complex problems and building innovative products that solve advertiser challenges and create shopping solutions for consumers.
Prior to her time with Albertsons Media Collective, Xenia spent time managing data innovation and analytics across startups, healthcare, and market research companies, where she led scaling of important data products.
Xenia holds a BA in Economics from The University of Chicago and MS in Management Studies from Northwestern’s Kellogg School of Management.
Day 2: Driving Growth and Optimizing Retail Media
10:00 AM Panel: Breaking New Ground: Innovating Your Retail Media and Technology Strategy as a Growth Lever
In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including:
- Evaluating tools and methods for measuring the impact of full-funnel commerce media
- Leveraging retailer first party data to create new audiences on site
- Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience
Check out the incredible speaker line-up to see who will be joining Xenia.
Download The Latest Agenda