DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity
7:40 am - 8:40 am Continental Breakfast & Registration for All Attendees at the Tech Buffet
8:40 am - 8:45 am Welcome Remarks and Ice Breaker
Krishna Patel - Program Director, Digital Food & Beverage
8:45 am - 9:00 am Chairperson’s Opening Remarks
Fred Killingsworth - Founder and CEO, Hinge Global
9:00 am - 9:20 am KEYNOTE | How the Changing Grocery eCommerce Landscape Requires New Retailer / Supplier Partnerships
Kenji Gjovig - VP eCommerce Business, AlbertsonsBrick & Mortar retailing has long seen strong partnerships between retailers and suppliers. Grocery eCommerce can be an exception to this in that products are typically fulfilled from Stores and thus retailers don’t always have a reason to work closely with suppliers. Albertsons is changing this model by partnering closely with suppliers in several ways that is leading to significant growth and customer stickiness.
9:20 am - 9:40 am KEYNOTE | Who Said Boxes Are Boring? Packaging for the Most Impact and Efficiency in E-Commerce
We know that quality box with glossy printing and custom stickers didn’t come cheap – and don’t think we didn’t notice your recyclable packing peanuts! We’ll pair retailers and brands in this session to delve into all your most nitpicky packaging and branding questions.
•Tailoring your pack size to fit both your and customer needs
•Convincing your distributor to stock multiple pack variations
•Does a more efficient pack lose an essential aspect of appeal? (Ex. Glass versus plastic bottles)
•Is it worth having an entirely different store versus e-commerce design?
•How do you save money and elevate the customer experience?
9:40 am - 10:20 am PANEL (DEBATE TEAM STYLE) Channel Surfing - Using E-Comm Channels Strategically
Fred Killingsworth - Founder and CEO Hinge Global Carolyn Littlefield - Head of eCommerce, North America, Anheuser-Busch Melody Conner - SVP of Sales, Soylent Robin Gabel - National Account Sales Manager, Yogi TeaThis panel will feature speakers from companies at different stages in development weighing in on some of the biggest strategic decisions they are making, and why.
•Maintaining pricing control versus expanding distribution
•E-comm only versus scaling into retail
•Does customer loyalty to a single channel exist anymore?
•Balancing convenience to your customer with price
•Anticipating changes in the market and pivoting accordingly
•Effectively using marketing dollars
10:20 am - 11:00 am F&B Expo Hall Grand Opening with Morning Refreshments & Networking Break
11:00 am - 11:20 am KEYNOTE Started on the Internet, Now I’m On Your Shelf!
Gather round children. A DTC brand that went omni-channel will impart tell the tale of their rise from farmer’s market to franchise, and what marketing and selling lessons they want you know from their hard won experience.
•Partnering advice for retailers that see the trends online and want to bring them in store
11:20 am - 11:40 am KEYNOTE
11:40 am - 12:15 pm PANEL (TONIGHT SHOW STYLE) Place Your Bets: How Are Traditional Brick and Mortar Retailers Looking to Compete Online?
•Focusing more on logistics than on online user experience
•What capabilities are retailers developing that they hope to offer CPGs an advantage?
•How are retailers upping engagement with CPG brands without harming their overall business
•Balancing customer lifestyle value vs monetization of assets(i.e. preferential product placements
12:15 pm - 12:35 pm KEYNOTE
Stephanie Leffler - CEO, OneSpace
12:35 pm - 1:35 pm Lunch for All Attendees
TRACK A
I’VE DONE THIS FOR YEARS
“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”
1:35 pm - 1:45 pm Chairperson’s Afternoon Address
Chair Role Available
1:45 pm - 2:25 pm PROBLEM SOLVING WORKSHOP: You Know This Little Piggy Went to Market Because It Posted On Facebook: Moving Your Strategy into Broader Forms of Media
TV, paper circulars, radio ads – are these channels as outmoded and impactful as sending smoke signals to customers? Not necessarily. Here’s the session where we explore how classic avenues are performing against newer channels and the challenges they present.
•How important do Google and Facebook search rank?
•Approaches to more DMP type options for targeting
•Evaluating retail networks (Target, Amazon, Kroger) for media placement
2:25 pm - 2:35 pm Tech Tasting + Review
TRACK B
I’M NEW
“What fundamentals and core concepts should I focus on as I start my e-commerce journey?”
1:35 pm - 1:45 pm Chairperson’s Afternoon Address
Chair Role Available
1:45 pm - 2:25 pm PROBLEM SOLVING WORKSHOP: I Don’t Think Duct Tape Will Work Here: Trial and Error with Linking Different Tech Together
From POS to guest portal and existing app and functionality, any new system you add or changes you make need to be work with your existing architecture. How are how companies have tackled connecting the “wrist bone to the arm bone” with both frustrating and compelling results.
•Keeping compatibilities in mind as you select new tech or initiatives
•Getting your team and customers used to using more tools
2:25 pm - 2:35 pm Tech Tasting + Review
TRACK C
TEST KITCHEN
Intimate discussion sessions designed to give attendees the opportunity to give and get feedback from their peers on top of mind topics.
1:45 pm - 2:35 pm Recipes for Success: Help Me Help You: Giving Your B2B Relationship a Tune Up and Five Year Plan
Martin Lines - Vice President, Category Marketing, Nestle Professional Beverages North AmericaThis discussion will delve into the B2B side of Digital F&B, providing a space to discuss ongoing challenges including:
•Helping your distributors better use their portals
•Optimizing digital channels including the provision of a digital shelf
•Developing tech to give your partners to grow their business
•Developing tools for emerging markets
•What is going to be the future for B2B – what is next?
2:35 pm - 2:55 pm CASE STUDY Pivoting to Grow with New Audiences Without Alienating Your Core Customer Base
2:55 pm - 3:35 pm PANEL Observe, the F&B Consumer’s Habits As They Migrate From the Store Aisles to the Digital Shelf
As shoppers transition their purchasing from pure in-store to a mix of shopping online, click and collect, and in-store, some interesting behavior has come to light. While assortment stays steady, a desire for more convenience (meal kits), ideation, and aspirational content has made its way into the mix.
•How these burgeoning expectations have impacted go to market strategies
•How has the industry responded to the demand for more finished options, wider variety, more organic, more individualized, personalized selections?
2:35 pm - 2:55 pm FIRESIDE CHAT Deciding How E-commerce Fits Into Your Broader Organization
•What do you want to integrate into your omni-channel model?
•What do you want to have stand alone?
Does everyone need to provide omni-channel options?
2:55 pm - 3:35 pm CASE STUDY INTERACTIVE How to Structure Your Team for E-Commerce
Are you working with the same size team but all of a sudden needing to manage way more? This discussion will focus on aligning your internal and external staffing needs in tandem with your e-commerce goals, especially when it comes to vital processes like:
•Architecting the website
•Looking at SEO and paid search
2:35 pm - 3:25 pm Potluck: How the Sausage is Made: Tips and Tricks for Content Management on the Back End
3:35 pm - 4:15 pm Refreshment Break & Networking at the Tech Buffet
4:15 pm - 5:15 pm RECIPE SWAP ROUNDTABLES
E-commerce and cooking have tons in common! Whether its the latest keto recipe or your mom’s Sunday dinner standby, when trying out a new digital approach or turning to a trusty standby, it always helps to hear what tweaks or tricks other people have used - and to what effect. Join 10-15 of your peers and the roundtable leader to share your challenges and brainstorm solutions to front of mind topics. One hour, two topics: Dedicate 30 minutes to one topic and then rotate to tackle another topic.
ROUNDTABLE More Than the Push of a Button: Undertaking the Addition of Advance Ordering To Your App
ROUNDTABLE My House, My Rules: Reaping the Rewards of Selling on Amazon While Navigating Its Limitations
ROUNDTABLE Now You’re Speaking My Language: Managing Translations in Your Content Marketing
ROUNDTABLE You Used to Call Me On My Cell Phone: Moderating Your Use of Data When It Comes to Customer Acquisition and Retention Messaging
ROUNDTABLE Finding Your Marketing-Analytics Platypus - Hiring the Right Skill Set for E-Commerce
5:15 pm - 6:15 pm Welcome Party at the Tech Buffet
The content is over for the day but the networking is shifting into high gear! Bring your revelations from a packed day of learning and your business cards to mingle, enjoy refreshments, and browse the hottest new tech.
