Whitepaper & Video Center

Key takeaways include: Launching and maintaining your influencer marketing practice with brand ambassadors, measuring success and optimizing influencer campaigns for increased brand awareness, consumer engagement, and ROI, and examples of successful ambassador programs to understand how to launch your own program.Speakers:Rachael Cihlar, VP Influencer Marketing Center of Excellence, MAVRCKRuth Dimmick, Director of Digital Marketing, Clif Bar & CompanyNady Bilani, Digital Marketing Manager, Clif Bar & Company

In this special case study, we go behind the scenes at Perdue Farms and discover how it is meeting the challenges of the modern animal agriculture business and embracing digital transformation at the same time.

The digital F&B industry is going through a period of rapid change with challenges including advanced personalization, championing faster digital transformation, and the future of the industry’s digital customer experience. In this Innovation Briefing, you'll have the opportunity to reconnect with the industry by refreshing yourself (and your team) on the latest trends.

2022 has been a transformative year in the food and beverage industry as the digital initiatives of the COVID-19 pandemic era become more entrenched. Now, direct-to-consumer food and beverage brands must improve their understanding of customer expectations so they can stay competitive in a growing playing field. This report explores the opinions of hundreds of consumers as they relate to food and beverage eCommerce. Here, we’ll explore consumer expectations as they relate to the customer experience, as well as issues like diversity, sustainability, and data collection.

Food and beverage are among the fastest growing online sales categories, driven in part by the industry's transformation during the COVID-19 pandemic. But emerging expectations among consumers in terms of in-store and eCommerce integrations, social engagement sophistication, and context-based personalization are driving transformation as well. In our 2021 Digital Food & Beverage “Customer Loyalty” report, we identified how brands’ eCommerce, analytics, talent management, and digital marketing strategies had evolved. This year’s annual report builds on those results. Here, readers will find actionable recommendations to maximize customer loyalty in the years to come.

Recent disruptions have significantly changed the way consumers engage with brands. One hundred brand leaders from across North America, Europe, the Middle East, and Asia were surveyed to generate the results featured in this report, and all the respondents have influence or authority over the brand marketing budgets of their companies. This report explores which tactics these companies will use to build their brands in the coming years. With a special focus on digital channels, the report will provide readers with strategic insights into how they can build a stronger, more resilient brand.

In the past, food and beverage shoppers tended to be loyal to their favorite grocery stores. But the COVID-19 pandemic has altered how people buy groceries for good. According to Supermarket News, e-grocery sales are expected to grow post-pandemic, reaching 21.5% of total U.S. grocery sales by 2025. In this report, food and beverage brands provide insights into how the industry can evolve to meet these digital trends and flourish in an increasingly online retail environment. The report also includes benchmarking information about brands’ progress in adapting to changing consumer behaviors.