Whitepaper & Video Center

A Recipe for Success: Leveraging Food & Beverage Influencers to Grow Your Brand

Key takeaways include: Launching and maintaining your influencer marketing practice with brand ambassadors, measuring success and optimizing influencer campaigns for increased brand awareness, consumer engagement, and ROI, and examples of successful ambassador programs to understand how to launch your own program. Speakers include: Rachael Cihlar, VP Influencer Marketing Center of Excellence, MAVRCK, Ruth Dimmick, Director of Digital Marketing, Clif Bar & Company, Nady Bilani, Digital Marketing Manager, Clif Bar & Company

Consumer Mega Trends in Food & Beverage eCommerce

2022 has been a transformative year in the food and beverage industry as the digital initiatives of the COVID-19 pandemic era become more entrenched. Now, direct-to-consumer food and beverage brands must improve their understanding of customer expectations so they can stay competitive in a growing playing field. This report explores the opinions of hundreds of consumers as they relate to food and beverage eCommerce. Here, we’ll explore consumer expectations as they relate to the customer experience, as well as issues like diversity, sustainability, and data collection.

Marketing's New Frontier: Mastering Digital Brand Building: Unlocking Customer Loyalty and Engagement for Consumer Packaged Goods and Retailers

Recent disruptions have significantly changed the way consumers engage with brands. One hundred brand leaders from across North America, Europe, the Middle East, and Asia were surveyed to generate the results featured in this report, and all the respondents have influence or authority over the brand marketing budgets of their companies. This report explores which tactics these companies will use to build their brands in the coming years. With a special focus on digital channels, the report will provide readers with strategic insights into how they can build a stronger, more resilient brand.