Annalee Schlossberg | Digital Food & Beverage

Digital Food & Beverage 2025

June 10 - 12, 2025

Hilton West Palm Beach, FL

Annalee Schlossberg

Founder & CEO Bel-Fries
Annalee Schlossberg is a 25-year-old Cornell University graduate and the entrepreneur behind Bel-Fries - a New York-based venture specializing in perfecting Belgian fries and artisanal sauces. Their flagship location opened in the Lower East Side in 2020 and has since expanded to six additional NYC locations, with plans to expand into malls. Bel-Fries offers a sophisticated twist on street food, presenting thicker cut, twice-fried, and seasoned fries in cones alongside artisanal sauces like Black Truffle Mayo, Smoky Chipotle, Roasted Garlic Aioli, Honey Mustard, and Sriracha Mayo. The brand combines the long-perfected Belgian frying traditions with the iconic American spirit, setting a new standard for fries. They have added popcorn chicken to our menu as well for those looking for a protein in their snack. Fries originated in Belgium and not France, so the company’s goal is to rename French Fries to Bel-Fries. The brand's exponential growth is changing the future of street food in America, bringing famous European frying techniques to the forefront.

Day 2: Driving Growth and Optimizing Retail Media

10:00 AM Panel: The New Era of Digital Equity: How Startups and Emerging Brands are Leveraging Tech for Disruption

Every year, new startups pull to the forefront of the F&B industry through uber-disruptive business models. Whether developing new products for grocery aisles or creating new marketplaces where shoppers might find them, the startups and emerging brands on this panel are shaking up the industry and bound to cause a stir. In this discussion, we'll not only explore how they’re operating in the now and future, but we'll let you in on their recipes for success.

Check out the incredible speaker line-up to see who will be joining Annalee.

Download The Latest Agenda