Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

Chad Petersen, Senior E-Commerce Director at Lowes Foods, LLC
Lowes Foods, LLC Logo

Chad Petersen

Senior E-Commerce Director
Lowes Foods, LLC

DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity

Monday, July 15th, 2019

2:55 PM PANEL Observe, the F&B Consumer’s Habits As They Migrate From the Store Aisles to the Digital Shelf

As shoppers transition their purchasing from pure in-store to a mix of shopping online, click and collect, and in-store, some interesting behavior has come to light.  While assortment stays steady, a desire for more convenience (meal kits), ideation, and aspirational content has made its way into the mix.
•How these burgeoning expectations have impacted go to market strategies
•How has the industry responded to the demand for more finished options, wider variety, more organic, more individualized, personalized selections?

DAY TWO, TUESDAY, JULY 16, 2019: Making Your Customer’s Life Easier

Tuesday, July 16th, 2019

2:50 PM CASE STUDY INTERACTIVE | Can You Help Me Find This Product? Addressing Labor Challenges with In-Store Employees as A Crucial Piece of Your Retail Evolution

  • How is your in-store staff staying on-trend when it comes to product expertise, in-store inspiration, and concierge service?
  • If your frontline customer service person in the aisles is a stock person, how are they meeting customer expectations for the decision making help they’ve come to expect from online?
  • Should we simply accept that people will research on their phones in the aisles and focus on other issues?

Check out the incredible speaker line-up to see who will be joining Chad .

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