David Zucker

Executive Vice President, Chief Marketing Officer and GM Maxi/Canada Perdue Farms

David Zucker, Chief Marketing Officer & SVP Ecommerce joined Perdue in January 2019 to develop and oversee all aspects of Perdue’s ecommerce strategy.

David has more than 25 years of general management, e-commerce, marketing, branding merchandising, product development, analytics and call center management experience. He was most recently General Manager and Chief Marketing Officer of Omaha Steaks International, a multi-channel retailer of premium single and multi-ingredient food. Prior to joining Omaha Steaks, Zucker was CMO for both Vitacost.com, a public online retailer of vitamin, nutritional supplements and shelf stable foods, and Gilt Groupe, an online flash sale retailer of high-end fashion for women, men, children and home products. He has also held progressively more senior roles at Dell Inc., the Home Shopping Network (HSN), Martha Stewart Living Omnimedia and Priceline.com. Concurrently to several of these roles David taught at Rutgers University and the University of South Florida courses on basic and advanced economic theory, pricing, environmental economics and statistics.

David holds a doctorate in environmental economics from the University of Rhode Island, and a master’s degree in applied economics and a bachelor’s degree in biology both from West Virginia University.

June 24, Day 1

9:00 AM Panel Discussion: Enhancing Collaboration Across Brands, Retailers and Partners to Drive Sales During Periods of Economic Uncertainty

Retailers are frequently updating the mix of capabilities used both digitally and in-store that can impact a brand’s presence. How can brands, distributors and retailers better collaborate to improve how products show up? Hear from a cross industry panel of digital leaders who will share strategies to improve communication, break down silos and more, including:

Understanding retailer requirements to drive an efficient content syndication strategy
Engaging on rates and reviews to make customer-centric enhancements
Partnering to improve how products show up on the digital shelf

June 25, Day 2

10:50 AM Fireside Chat: Leveraging Digital to Quickly Drive Product Innovation

Perdue Farms committed to revamping the product innovation process as part of its digital transformation. By leveraging internal and external datasets, David Zucker, Chief Marketing Officer and his team developed a process to get new product ideas ready for consumer purchase in 90 days. Hear lessons learned about how to build out this capability to take advantage of micro-moments, test new offerings and more, including:

Identifying data sets and market trends to determine new areas for testing
Aligning cross-functional leadership, including R&D and manufacturing
Developing a web presence for product launch on the DTC site
Measuring consumer buying behaviors to determine further testing and iterations

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda