Elizabeth Scherle is the Co-Founder and President of
Influenster, the digital destination where millions of consumers research and
review products, and where brands can target and connect with highly-engaged,
empowered shoppers. With a community of more than 5 million members, these
digital influencers have written over 30 million reviews on 2 million+
products, offering their honest opinions and helping spread the word across
their social media networks.
A pioneer in her understanding of the power of consumer
influence even seven years ago when the company was founded, Scherlesaw the
potential to connect people eager share their feedback with companies
interested to hear directly from their publics. As trust in traditional
advertising continues to decline, and as mega-influencers and social superstars
are largely compensated for their endorsements, the ability for both consumers
and brands to tap into authentic, unbiased opinions is more important than
ever. By building a connected community and offering them a platform for
creating and socializing hyper-relevant content, today Influenster is poised to
revolutionize the ways in which consumers discover and ultimately shop for
In the past year, the company has launched a number of
exciting new offerings to even further enable brands to connect with the right
people, at the right time, with the right message; and for consumers to have
their voices heard. To name a few, ReviewSource helps brands improve sales
conversion by syndicating reviews written on Influenster to brand- and
retail-dot-coms; Review Ads improve click-thru and interaction rates by
populating responsive digital and social ad units with UGC; and Influenster
Cash Back offers cash back rewards for purchasing products discovered via
Originally from Henderson, IA, Elizabeth received her B.A.
in Marketing from the W.P. Carey School of Business at Arizona State
Check out the incredible speaker line-up to see who will be joining Elizabeth.
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