Emily Burke

With marketing budgets under increasing scrutiny and pressure in today’s turbulent environment, maximizing the value of your content investments is more critical than ever. James Clarke, Senior Director, Organic Social & Digital Marketing for PepsiCo Foods US will discuss how his team is taking an omnichannel approach to their biggest campaigns. Hear lessons learned, including:  

• Capturing fit-for-purpose content that performs across screens and platforms 
• Balancing in-house and external (agency / creator) content development 
• Leveraging emerging tech including generative AI and measuring success to prove impact