Hema Reddy

CEO Crafty Counter

Hema Reddy is the founder and CEO of Crafty Counter, a consumer packaged foods brand, dedicated to making taste forward, nutritious and convenient foods for flexitarian families that want to eat more vegetables. Their signature product is Wundernuggets, that's driving innovation in the frozen nuggets category via their chicken based and lentil based nuggets. Prior to her CPG entrepreneurial ventures, Hema was Program Director for Worldwide Systems Marketing at IBM. Hema also produces and hosts the oldest running CPG podcast in the industry, called Food Startups Podcast, featuring experts and entrepreneurs in the food and beverage industry. She has spoken at conferences globally, and occasionally volunteers her time teaching cooking classes in the Austin culinary circuits. Hema has a Bachelors and Masters degree in Computer Science. She lives in Austin, TX with her two toddler kids and husband.