Jason Oziel
Manager, eCommerce Strategy The Boston Beer Company
With nearly three decades of experience in the adult beverage industry, Jason has been a thought leader for some of the nation's largest retailers and marketplaces. Currently driving the on-site retail media strategy at Boston Beer, home to iconic brands like Samuel Adams, TRULY Hard Seltzer, and Twisted Tea, Jason is recognized for a deep understanding of the omni-channel shopper and his genuine partnership approach. Always putting the shopper first, he has been a champion of true connected commerce, working cross-functionally to make media dollars work harder and more efficiently. His senior leadership roles with New Belgium Brewing, Pyramid Breweries, Gordon Biersch, and Cali Bamboo have shaped his expertise in the industry.
Beyond the professional realm, Jason resides in Carlsbad, California, with his wife Jenna, their young daughter Vivienne, and their Australian Labradoodle. Beyond boardrooms, Jason finds balance as a competitive surfer and avid fisherman, embracing the beauty of the California coast and beyond.
June 25, Day 2
9:40 AM Panel Discussion: Charting Growth: Navigating the Retail Media Landscape
According to eMarketer, retail media spend exceeded $40 billion in 2022 and is expected to grow beyond $60 billion by 2024. With this rapid pace of growth, what are the latest opportunities in retail media? How can brands work with retailers to negotiate placements? How can you maximize your retail media strategy? Panelists across the value chain will discuss these questions and more, including:
- Exploring key players, platforms and opportunities in the current retail media ecosystem
- Evaluating retail media against all other digital media
- Partnering with vendors to gain more transparency around attribution
- Examining ROAS and other data points to measure success
3:40 PM Panel Discussion Interactive: Breaking Down Organizational Silos to Drive Connected Commerce
In the pursuit of connected commerce, the breakdown of organizational silos is a top challenge to overcome, particularly among legacy brands. From marketing to IT, learn how to overcome institutional inertia to drive seamless, connected commerce experiences. Hear from a panel of cross-industry digital leaders who will discuss:
- Creating and communicating a unified vision for connected commerce
- Defining organizational structures that integrate eCommerce with sales processes
- Integration across a large organization as eCommerce scales
Check out the incredible speaker line-up to see who will be joining Jason.
Download The Latest Agenda