Jay Picconatto

Head of Global Ecommerce General Mills

As the head of Global Commerce, Jay is responsible for setting clear connected commerce and media objectives, vision and strategy, and influencing the global organization through clear and transparent communication. In this enterprise-wide role, Jay’s primary vision is to drive global growth through stringent strategic integration, relevant capabilities and innovation.

Jay holds Bachelor of Arts degrees in Mathematics and Economics from Saint Olaf College and a Master of Business Administration from the Stanford Graduate School of Business, where he continues to serve as a guest lecturer to their marketing program. Jay is a husband and father of three – Beck (16), Tommy (14), El (12) – and enjoys coaching his two sons’ hockey teams and trying to keep up with his daughter’s drama and volleyball schedules.

Discussion: Humanized Commerce – Driving Brand Purpose in a Digital World The future of retail will be driven by more technology and less human interaction. Building brands in this environment will be about delivering holistic, connected experiences but also remaining human-solution oriented at the core. This discussion will be about how technologies can drive new and rich brand activation but also the need to maintain a healthy balance of purpose and personalization to ensure the activations are human centered. In addition how we can intentionally organize and guide our teams to foster this.