Global Director, eCommerce & Digital Marketing Campbell Soup Company
Jie Cheng is the Global Director, eCommerce and Digital Marketing at Campbell Soup Company, where she leads eCommerce for Pepperidge Farm business. In her role, Jie also oversees Campbell China eCommerce business and leads digital strategy for Campbell’s global brands that includes household names such as Goldfish, Tim Tam, Kjeldsens and Royal Dansk, etc.
Jie is a well-regarded digital leader who, during her 10+ years digital journey, left digital footprints for many iconic brands in the global markets. Prior to joining Campbell in 2015, Jie was the Head of Digital Marketing, International Markets at The Hershey Company. When at Hershey, Jie and her team led the transformation of global marketers to “market in a digital world” via continuous trainings & capability building. She also partnered with in-market teams and brought a number of innovative digital & eCommerce programs to fruition for Hershey’s, Kisses, Reese’s, Brookside, Ice Breakers, Jolly Rancher, etc.
Previously, Jie also worked at Danone North America where she led the digital strategy and campaign for Dannon Oikos Greek yogurt launch in 2011.
Jie earned her B.A. degree in English language and literature from Wuhan University in Wuhan, China, and her M.B.A. degree from Thunderbird, School of Global Management, in Arizona.
Check out the incredible speaker line-up to see who will be joining Jie .