John Carroll

Vice President - General Manager eCommerce The Coca Cola Company

John is a proven Senior Executive and Board Member with 30 years of success in consumer packaged goods (CPG), food & beverage, FMCG, packaging, and manufacturing. 

In his executive career, John has held leadership positions at The Coca-Cola Company; Coca-Cola Refreshments; Coca-Cola North America; and Procter & Gamble (P&G). He is VP and general manager of the Coca-Cola North America eCommerce group, leading the development and overall management of the eCommerce vision and roadmap, including commercial and marketing strategies, customer development, and new business models. 

He was responsible for over $1.5B revenue and P&L, leading a sales, marketing, franchise, and field execution team of more than 100 professionals for 8 of the company’s top 25 global customers – growing profit over $100M in 4 years. As VP of bottler planning and operations, John directed business planning and franchise relationships, for Coca-Cola Enterprises – he was part of  one of the largest vertical integrations in U.S. business history, and establishing the world’s largest beverage operating company Coca-Cola Refreshments. John led the organizational design and development of a company’s shopper insights and marketing group, driving the company’s customer marketing and shopper insight position from #10 to #5 (Cannondale) in 18 months. In separate scenarios, John developed an integrated global advertising campaign named in the yearly Top 10 new brand launches by Ad Age; and developed and implemented new segmented growth plan the in drug and value channels giving double-digit revenue and profit growth YOY for 5 years – strengthening strategic customer relationships with robust shopper card analysis, digital marketing, and trade spend. He is a passionate leader who inspires teams to exceptional performance.

John obtained a B.S. in Marketing and Communications from Florida State University; and a Certificate in Advanced Financial Management from Emory University. He has served on boards and advisory councils, including for LPGA Legends Golf Tour, and previously National Association of Chain Drug Stores Retail Advisory Council.