John McDonnell has launched and marketed a number of successful global spirits brands, bringing hard work and business acumen to many countries around the world. Today he is highly regarded as a leader in his industry. He earned widespread respect for his service as Chairman of the Distilled Spirits Council of the United States (DISCUS), the national trade association representing America’s leading distillers. John began his career at Joseph E. Seagram & Sons, where he spent 18 years in domestic and global sales and marketing. At one point, as the company’s European V.P. of Sales, he successfully led Seagram’s $1.1 billion business in the region.
In January 2005, John joined Patrón as President and Chief Operating Officer. He led the company’s international and duty-free expansion into over 130 countries and islands worldwide, helping Patrón become the world’s #1 tequila brand in retail value. Patrón also became the ninth most popular brand in the world -- joining the same league as Google, Apple a
Check out the incredible speaker line-up to see who will be joining John.
Download The Latest Agenda