Krista Arnold

Vice President, Marketing The New Primal

Krista Arnold, VP of Marketing at The New Primal, is a seasoned leader committed to promoting healthier lifestyles through clean, mindful eating. With over 18 years of experience in retail and CPG, Krista drives the success of The New Primal's low-sugar, clean-ingredient brands, Noble Made and The New Primal.

Her strategic focus extends to the growth of The New Primal's meat sticks business, emphasizing e-commerce investment and expanding the kid-friendly, low-sugar offering, Snack Mates. Krista's impactful career includes achievements such as launching Simply Balanced at Target, developing Shopper and E-commerce teams at Annie’s Organics, and leading The New Primal to become a top 10 meat snacks brand on Amazon.

A Notre Dame business graduate with an MBA from the Carlson School of Business, Krista brings academic prowess and practical expertise to her role. Currently residing in the picturesque Lake Minnetonka area of Minnesota, she balances professional endeavors with a passion for running, biking, and family travel. Join Krista as she shares insights on driving meaningful impact and results for emerging brands in an industry dominated by big CPG.

June 25, Day 2

11:10 AM Emerging Brands Invite-Only Boardroom

(Limited to 20 participants from emerging brands only)

Emerging brand leaders, this discussion-based session is for you! Join this invite-only boardroom session to connect with fellow peers who are gathering information to optimize and grow with limited resources. Uncover creative strategies to grow channel partners and sales with a limited budget. Walk away with new connections to help you improve and benchmark post conference

2:00 PM Panel Discussion: Influencing the Online-to-Offline Purchasing Journey in an Omni-Channel Environment

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:

Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
Understanding how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
Determining the influence you have at different points along the customer journey
Exploring in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers

Check out the incredible speaker line-up to see who will be joining Krista.

Download The Latest Agenda