Luke Higgins

Luke Higgins is a globally experienced CPG and retail marketer with a passion for helping brands engage with consumers with right valuable message at the right time. As Director, CPG Marketing, Luke leads marketing for Panera’s Grocery portfolio including refrigerated and shelf-stable items, and raising awareness of where to buy them. He leads Panera and their marketing agencies in developing a fully immersive brand experience across the shopper journey and helping the business continue to grow and expand in all the categories Panera is in. Luke has utilized Sitecore as a well-trusted CMS and digital platform to help consumers be elevate their everyday meals and find new ways to discover and enjoy Panera.