Michael Boswell

Vice President, Marketing Breakthru Beverage Group

Mike Boswell is Vice President of Digital and eCommerce at Breakthru Beverage Group, a leading national beverage alcohol wholesaler with >$8B in annual revenue across 15 US markets and Canada. In his role, Mike is responsible for the company’s digital evolution strategy which includes BREAKTHRU NOW, BBG’s proprietary B2B eCommerce solution as well as the company’s B2B and B2C marketing teams. Previously at Breakthru, Mike was Vice President of Corporate Strategy where he managed the company’s long-term strategy as well as a variety of strategic projects, from Route-to-Market evolution to cannabis strategy. Prior to Breakthru, Mike was a strategy consultant at multiple top-tier firms, including BCG, where he advised consumer goods clients across various topics including organizational transformation and marketing excellence. He started his professional career as a Surface Warfare Officer and Nuclear Engineer at the US Navy, where he served in multiple units including the USS George H.W. Bush (CVN-77). He has an MBA from Columbia Business School and a BSFS from Georgetown University. He resides in Chicago with his wife and two young daughters.

June 25, Day 2

3:10 PM Keynote Case Study: Capturing and Integrating Online and Offline Insights to Drive Sales

Digital marketing and eCommerce initiatives generate a wealth of data that can be leveraged to empower the selling team, yet the insights are frequently disconnected. How can you work with commercial teams to integrate and share digital insights across all sales channels? Find out how to leverage this integrated approach to inform smarter decisions, enhance customer experiences and drive sales success, including:

Innovative methods to capture data from online and offline sources
Creating a seamless flow of insights that breaks down silos between online and offline data
Leveraging insights to personalize customer experiences, including tailored marketing messages and interactions online and offline that drive conversions

June 26, Day 3

11:00 AM Panel Discussion Interactive: Capitalizing on Technology Enhancements to Improve Customer Experience and Drive Efficiency

Technology continues to improve the omnichannel shopping experience for shoppers, as well streamlined operations for businesses. Find out how to take advantage of the latest opportunities to drive a seamless shopping experience, such as recipes via QR codes, electronic shelf labels, robots to manage inventory and AI algorithms that may help retailers reduce waste and improve forecasting. Learn from a panel of digital leaders who will discuss:

Leveraging automation to streamline customer interactions across touchpoints
Strategies for achieving seamless integration across multiple channels
The role of AR and VR technologies to showcase products and enhance engagement
Technologies such as IoT and inventory managing robots that avoid stockouts

Check out the incredible speaker line-up to see who will be joining Michael.

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