Michele V. Brier is the
director of shopper marketing at MilkPEP, the Milk Processor Education Program
which represents America’s milk brands. Michele is responsible for developing robust
shopper marketing programs featuring insight-based, turnkey solutions and
resources to milk brands, enabling them to become category captains for key
Michele’s professional portfolio has focused on marketing
communications, product marketing and sales with more than 15 years in the food
industry. She has worked with and sold into retailers of all sizes and
understands how to motivate customers to buy throughout the shopper journey. In
addition, Michele has held several senior-level positions at Cuisine Solutions,
an international foodservice company; E.James White, an integrated marketing
communications agency, and the American College of Emergency Physicians, the
world’s largest organization of emergency physicians.
Michele’s close work with chefs, bakers, grocery store
executives, product manufacturers, and physicians combined with her personal
interest in health and nutrition led her study at the Institute for Integrative
Nutrition and became a Certified Holistic Health Coach, accredited by the Association
of Drugless Practitioners. Michele also holds a B.A. in
Communications from James Madison University. Michele lives in the Washington,
DC Metro area with her fast-growing teens and tiny dog Mocha.
Check out the incredible speaker line-up to see who will be joining Michele.
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