Michelle Harmon-Madsen

SVP Brand Partnerships FreshDirect

Michelle Harmon-Madsen is senior vice president, brand partnerships and sponsorship for FreshDirect leading all shopper marketing efforts across the FreshDirect experience to connect brands with the company’s massive base of highly engaged online shoppers. Previously, Michelle was vice president, director of global strategy and partnerships for MediaVest. In that role, she developed entertainment properties for Procter & Gamble Entertainment, working closely with producers and content creators, and led sponsorship and business development for the People’s Choice Awards. Prior to MediaVest, Michelle was vice president of branded entertainment for 19 Entertainment where she led branded entertainment and sponsorship for American Idol and So You Think You Can Dance. Michelle is a Board Director for the She Runs It (formerly Advertising Women of New York) and on Penn State University’s Alumni Council.