Mike Halverson

In today’s competitive industry, reaching the right customers at the right time is crucial for success. Organizations now have access to an evolving landscape of opportunities that significantly impacts both visibility and sales. As retail media networks (RMNs) become more sophisticated, new paths must be forged with collaborators to negotiate strategic placements and elevate media strategies. Panelists will discuss the latest opportunities, best practices for negotiating placements, and strategies to maximize retail media, including: 

• Evaluating tools and methods for measuring the impact of full-funnel commerce media 
• Leveraging retailer first party data to create new audiences on site 
• Seamlessly blending media, product marketing, shopper marketing, commerce, and sales for an omnichannel experience