Mohammed Al Lawati

As the industry continues to prepare for the end of 3rd-party cookies, organizations are recalibrating their strategies, leveraging accurate and direct consumer data sources to elevate personalization precision. In today’s competitive landscape, those who are unable to scale personalization risk losing customers to competitors. Find out how to get ahead of this pressing opportunity to ensure you continue delivering personalized shopping experiences that captivate consumers and drive revenue, including:

• Outlining a strategic roadmap for implementing AI-driven personalization
• Acquiring first party data to drive personalization
• Understanding the critical mass required to do first party targeting and in-person personalization
• Maximizing the role of AI in customizing and optimizing the shopping experience