Neil Yapp

Senior Manager, Digital Bimbo Canada

Neil Yapp's tenure in the CPG industry spans nearly two decades across a number of leadership roles in Consumer Engagement, Promotions, Shopper Marketing, Creative Design and Production. Currently, as the Sr. Manager, Digital at Bimbo Canada, Neil is driving digital transformation of his marketing organization. He is dedicated to optimizing the digital ecosystem, cultivating consumer engagement and building loyalty. Bimbo Canada is the largest and oldest bakery in Canada with iconic household bread and snacking brands like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill Bakehouse®, Oroweat, Thomas'®, Takis®, Little Bites™, Vachon® and Hostess®.