Nicole Vinson

Nicole Vinson serves as Director, eCommerce for The Hain Celestial Group, where she focus’ on building eCommerce marketing capabilities for the organization. Nicole has a proven track record of strategizing end-to-end brand commerce solutions that accelerate the path to purchase and grow category and brand share and sales.

Prior to joining Hain, Nicole was a key player in the launch and year over year growth of The Integer Groups Digitail® eCommerce center of excellence and agency-wide practice. Nicole drove go-to-market eCommerce strategy and implementation for the first P&G brands—Pampers and Gillette—at Amazon. Nicole has continued to pioneer eCommerce for clients including P&G's portfolio of brands, Kellogg's, Acuvue, Mars/Wrigley, Starbucks, and Hallmark, among many others.  

Nicole has focused her entire advertising and marketing career in digital. As an industry expert and speaker on commerce in the context of PurePlay and Click-and-Mortar omni-channel shopping experiences, Nicole shares her knowledge and experience via leadership forums, published white papers and POVs, conferences, and webinars.