Noa Scarano

VP Marketing Nowadays

Noa Scarano is the Vice President of Marketing at Nowadays, a pioneering cannabis-infused beverage brand that offers a light and buzzy experience without the negative effects of alcohol. Over the past two years, Noa has played an instrumental role in growing the company, leading the brand marketing and strategy. Her efforts have been significant in driving growth for DTC initiatives.

Before joining Nowadays, Noa built an extensive marketing and media career at various agencies. Most recently, she served as an Associate Media Director at Carat (Dentsu), where she led the media strategies for Proctor & Gamble. Her experience also includes working with major global brands like Mondelez, National Geographic, Macy's and more, helping them drive brand awareness, conversions, and revenue through integrated marketing strategies.

Noa currently resides in California.

Day 1: Bridging Omnichannel Gaps to the Digital Customer

12:00 PM Panel: Sourcing the Key Ingredients: Cultivating Social Community for Lasting Engagement

Conveying authenticity and shared values are necessary to build sustainable social communities. By understanding how language connects with your audience's values, you can enrich your brand’s messaging to create deeper, more meaningful connections. Learn effective strategies to boost your social presence as we discuss the intentionality of effective communication that translates to successful community-building efforts. Find out how to:

Build social communities that drive repeat engagement, organic growth and lasting emotional connections
Leverage community as a feedback and innovation engine to create products, gather insights and stay ahead of trends
Identify scalable strategies for managing, moderating and nurturing vibrant communities across platforms

Day 2: Driving Growth and Optimizing Retail Media

3:40 PM Panel: Influencing the Online-to-Offline Purchasing Journey to Build Loyalty and Convert Across Channels

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Panelists who are successfully bridging that gap by creating connected experiences that influence shopper behavior at every touchpoint will discuss how to:

Know the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
Understand how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
Evaluate in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers

Check out the incredible speaker line-up to see who will be joining Noa.

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