Peter van Stolk is the CEO of Sustainable Produce Urban Delivery or SPUD.ca™, the largest pure play online grocer in Canada. SPUD.ca is focused on creating meaningful relationships with Canadians around the benefits of local, organic food within the $100 billion annual Canadian grocery market. SPUD.ca operates in 4 markets and utilizes proprietary technology. This allows the company to provide free delivery throughout the 4 Western Canadian cities it services. With 400 employees, SPUD.ca is building community among its customers both online and off with a unique omni-channel strategy of hyper-local small markets through its retail brands, Be Fresh Local Market and Organic Acres Market. van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation”.
As founder of Jones Soda Company in 1987, van Stolk served as CEO and Chairman of the Board of Directors until 2007. Jones Soda was one of the first consumer branded companies that recognized the potential of Social Media in creating emotional connections with its consumers. Jones Soda invited its followers to participate and interact with the brand through proprietary custom labelling and unique flavour development.
van Stolk has been recognized for his business savvy and innovative branding strategies in various publications such as The New York Times®, CNN®, Wall Street Journal®, Fast Company™, Inc.Magazine™ and People Magazine®. Peter has received numerous business awards including Price, Waterhouse, Coopers’ 40 under 40, Brand Week’s Top 100 Marketer, and was chosen as one of Canada’s Top One Hundred Canadians by MacLean’s Magazine®.