Rich Rodriguez-Mahe

US Group Lead, Drinkfinity PepsiCo

Rich is passionate about reinventing beverages. He does this by leading Drinkfinity’s US business, a web-based PepsiCo Venture that encourages people to hydrate more by using their reusable bottle and Pods to break the monotony of plain water.

An MBA by training, he thrives in the intersection of Marketing and Innovation.

Rich leads a team of digital acquisition, retention and loyalty professionals that together make www.drinkfinty.com PepsiCo’s largest direct-to-consumer brand.

Prior to his current role, Rich spent a decade in several PepsiCo businesses in Global, Latin America and the Caribbean.

Rich lives in Miami, FL with his husband Cedric and his son Theo and when he’s not working, he’s enjoying the Miami sun and beaches.