Senior Director of Consumer Engagement Kellogg Company
Rick leads digital and social storytelling for Kellogg’s through
the www.openforbreakfast.com platform that engages with customers around nutrition,
sustainability and philanthropy.
Previously Rick was the first-ever Director of Social Media at
McDonald’s where he built the social function from the ground up, transforming
the brand from a digital laggard to the most talked about non-technology
company. Rick also worked as Vice President of digital and social media for
GolinHarris in Chicago, where he implemented digital-communications strategies
for Fortune 500 companies including Johnson & Johnson, Dow Chemical, BP and
General Mills among others.
A frequent speaker, Rick has appeared at SXSW, Blogworld,
iStrategy and international business forums. In 2013, Rick was named to the
AdWeek 50, recognizing the top digital executives.
Check out the incredible speaker line-up to see who will be joining Rick.
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