Stacy Gordon

Chief Product Officer HelloFresh US

Stacy Gordon is Chief Product Officer at HelloFresh, the global leader in meal kit delivery. In this role, she is responsible for building the product strategy, creating an innovation process and pipeline and driving the voice of the customer into all aspects of the HelloFresh business. 

Prior to joining HelloFresh, Stacy was the Global CMO and Business Head, for LatentView Analytics, one of the largest and fastest growing data analytics firms. She was responsible for leading the strategic development and execution of global marketing strategy and had profit and loss responsibility for the Eastern half of the US with ownership of business development, delivery and client management.

Before joining LatentView, Stacy was SVP of products, licensing and publishing for Weight Watchers International, a $1.4 billion provider of global weight management services. In that role, she had profit and loss responsibility for five lines of business, including licensing, member products, self-published magazines and retail books, in aggregate representing about 20% of North American revenues. She oversaw more than 25 third party relationships, including licensees, manufacturers, publishers, and agencies. Her noteworthy accomplishments included the transformation of the retail business, which produced double digit increases in enrollments; restoring profitability to the Weight Watchers magazine; and leading the Company-wide innovation to elevate and integrate Fitness.

Stacy began her marketing career working for Kraft Foods/Nabisco.  During her tenure, she worked on iconic brands including Milk-Bone, Cream of Wheat, Kraft Marshmallows, and Jello-O Pudding snacks. 

Stacy earned an M.B.A. from Columbia University and a B.A. in Economics from Colgate University. She serves on the board of Girls, Inc. of NYC, a non-profit that empowers girls to succeed and encourages them to be strong, smart and bold. She has served on the grants advisory committee of the New York Women's Foundation, a non-profit that gives grants to organizations focused on improving the lives of women and girls in New York City. She lives on the Upper West Side in Manhattan with her husband, two teenage boys and her rescue dog, Piper.