DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity
Monday, July 15th, 2019
You’ve gone to great lengths to unify your product content strategy. But how do you manage a centralized strategy when shopper behavior varies from retailer to retailer? Couple that with seasonal search trends and constantly evolving template requirements, and you have a recipe for disaster. Or do you? Join us to learn how having the right tools, search data and ability to scale can help you conquer the retailer rulebook.
DAY TWO, TUESDAY, JULY 16, 2019: Making Your Customer’s Life Easier
Tuesday, July 16th, 2019
DAY THREE, WEDNESDAY, JULY 17, 2019: Back to the Future
Wednesday, July 17th, 2019
While the industry waits to see Amazon’s next moves with Fresh, Go, and Whole Foods, there is still the classic Amazon question of advertising spend to consider. If you view Amazon as a retail platform first and foremost, the size of F&B business is relatively small, so it would make sense to limit your spend. However, given the 200M+ American users on the platform, the opportunities for brand presence are undeniable. Which way are our panelists choosing to go, and why? Join us to find out!
•If we continue to spend on amazon and fueling its growth are we ultimately hurting ourselves?
•What channels have you prioritized over Amazon.com when it comes to advertising spend?