Tina Mahal

Tina joined PepsiCo in 2003 as part of the Canadian organization. Tina worked at Frito-Lay Canada until 2008 where she then moved to Frito-Lay US. In her 17+ years at PepsiCo, Tina has worked on several brands including Frito-Lay’s marquee brand Lay’s, Cheetos, Baked!, Sun Chips, and Tostitos. She also has experience in Shopper Marketing on the Walmart Inc business.  In March of 2016, Tina was named VP of Marketing, Innovation leading all marketing efforts to launch new products across the Frito-Lay portfolio. In March of 2017, Tina moved to VP of Potato Chips leading Frito-Lay’s multi-billion dollar Potato Chip portfolio including the Lay’s, Ruffles and Stax brands. In 2019, Tina worked in PepsiCo’s Global Group responsible for category growth strategy, building brands and innovation for the global snacks business. In 2020, Tina was named GM / VP of the Variety Pack business, an important growth driver for the company, and most recently is leading a portfolio of brands including Tostitos, Dips and Smartfood.

Prior to PepsiCo, Tina was part of the SC Johnson Ltd. Marketing team in Canada where she worked on brands like Raid, Off!, Ziploc, and Windex. 

Tina received her BBA and MBA from The Richard Ivey School of Business at The University of Western Ontario in London, Ontario, Canada.  She currently resides in Dallas, Texas with her husband and 8 and 4 year old daughters.