Zac Wilson

In today’s digital landscape, understanding your customer is a growth imperative. In moments of uncertainty, organizations must adapt strategies to meet localized needs while maintaining a cohesive, data-driven approach. Zac Wilson, Executive Director, Digital Commerce for Raley's will discuss how integrated data strategies can drive operational efficiency, improve personalization and unlock scalable growth. Find out how to: 

• Integrate 1P data across platforms for a more accurate, holistic view of your customers 
• Take advantage of AI and automation to predict customer behavior and personalize at scale 
• Structure your digital ecosystem for a flexible, scalable data foundation that evolves with emerging technologies and changing customer expectations