Zac Wilson
Executive Director, Digital Commerce Raley's
Zachary is an eCommerce retail operation executive with over 20 years of experience leading eCommerce and store operations. Zachary’s background encompasses digital commerce experience development, fulfillment operations, organizational transformation, strategic planning, digital marketing, and disruptive innovation.
Zachary is currently the Head of Digital Commerce for The Raley’s Companies. The Raley’s Companies is a regional grocer operating over 220 store locations across California, Nevada, Arizona, and New Mexico under the Operating Company Brands of Raley’s, Bel Air, Nob Hill Foods, Raley’s ONE Market, Bashas’, AJ’s Fine Foods, Food City, Bashas Dine, and Eddies Country Store.
Zac’s team is responsible for establishing and executing the digital commerce company strategy, including the digital commerce customer experience across all experiences, order fulfillment operations, last-mile logistics, and digital commerce marketing efforts.
Day 1: Bridging Omnichannel Gaps to the Digital Customer
10:20 AM Keynote: Creating a Unified Customer View: Integration Strategies to Drive Growth
In today’s digital landscape, understanding your customer is a growth imperative. In moments of uncertainty, organizations must adapt strategies to meet localized needs while maintaining a cohesive, data-driven approach. Zac Wilson, Executive Director, Digital Commerce for Raley's will discuss how integrated data strategies can drive operational efficiency, improve personalization and unlock scalable growth. Find out how to:
- Integrate 1P data across platforms for a more accurate, holistic view of your customers
- Take advantage of AI and automation to predict customer behavior and personalize at scale
- Structure your digital ecosystem for a flexible, scalable data foundation that evolves with emerging technologies and changing customer expectations
Check out the incredible speaker line-up to see who will be joining Zac.
Download The Latest Agenda