Zac Wilson

Raley's, a Sacramento-based regional grocer was named the second fastest growing retailer in 2022 by the National Retail Foundation. In an effort to differentiate their offerings, Raley's made the decision to own the digital experience, setting off a two-year journey to build a new web and app experience aligned to the brand's mission and purpose. Zac Wilson, Executive Director, Digital Commerce will share lessons learned and new best practices, including:

• Capturing the voice of the customer to identify customer expectations
• Implementing personalization to create a customized shopping experience
• Using customer feedback to make enhancements aligned to the future roadmap