For over 2 billion of today’s global consumers, mobile game playtime now rivals their time with social media. AdArcade’s patented Native Playable ad tech gives brands a player-friendly way to tap this enormous and growing digital touchpoint. By converting a brand’s existing campaign assets into a suite of playable ads and then programmatically matching ad gameplay to each player’s style of game, Native Playables turn ad interruptions into an extension of each player’s game fun and perform 5X to 7X better than video ads.