DAY TWO, TUESDAY, JULY 16, 2019: Making Your Customer’s Life Easier
8:00 am - 9:00 am
Continental Breakfast & Registration for All Attendees at the Tech Buffet
9:00 am - 9:05 am
Welcome Remarks
Jonathan Massoud -
Divisional Director & Market Analyst,
WBR
9:05 am - 9:20 am
Chairperson’s Opening Remarks
Stephanie Leffler -
CEO,
OneSpace
9:20 am - 9:40 am
KEYNOTE | Making Your Customers’ Lives Easier with Self-Serve Automation
Ed Gleich -
Chief Innovation Officer,
Little Caesars
In this case-study presentation, Gleich will discuss how the Little Caesars Pizza Portal®—the first heated, self-service mobile order pick-up station in the quick service restaurant industry—has transformed stores and made customers’ lives easier.
9:40 am - 10:00 am
FIRESIDE CHAT | Connecting the Physical and Digital Worlds to Create a Holistic Ecosystem for Your Customer
Ellen Duncan -
Group Director, Digital Platforms,
The Coca-Cola Company
Ivonne Kinser -
Head of Digital Marketing,
Avocados from Mexico
- Leveraging your channels including content, emails, physical packaging, even the product itself to engage and delight your customer
- Tapping into key cultural dimensions to make yourselves relevant
10:00 am - 10:40 am
PANEL | Kicking It New School: Riding the Wave of Emerging Products
Bader Alam -
SVP,
CAVU Venture Partners
Sean Bisceglia -
CEO,
Curion
Eric Karp -
Head of Global Licensing,
BuzzFeed
Stephanie Leffler -
CEO,
OneSpace
Who predicted food in bar form, protein-heavy ice cream, fermented tea, and fake meat would be mainstream favorites in 2019? These folks did. Join this panel of literal tastemakers to hear their thoughts on creating new market segments and what they think is the next Big Thing coming down the grocery store conveyor belt.
- Tips and tricks for consumer education
- Driving awareness and understanding
10:40 am - 11:20 am
Morning Refreshments & Networking Break at the Tech Buffet
11:20 am - 11:40 am
CASE STUDY | An Innovative Pairing
Mike Spindler -
CEO,
FultonFishMarket.com
Betsy Brenner -
Category Manager,
Boxed
When two companies, or more, decide to pursue a partnership its akin to pulling together two great ingredients in a dish. This case study will examine what brought two partners together, how the initiative or relationship was structured, and the results therein.
- Data sharing
- Creative control
- Overcoming obstacles, together
11:40 am - 12:00 pm
KEYNOTE | Transforming the Retail Cooler Experience
Jamie Koval -
Co-Founder & Chief Design Officer,
Cooler Screens, Inc.
Stratton Cherouny -
Co-Founder,
The Office of Experience
Cooler Screens is transforming retail cooler surfaces into IoT enabled screens that deliver new marketing opportunities and smart merchandising for the ultimate shopper experience. Learn how they deliver innovative advertising solutions that capitalize on the most important “3 to 5 seconds” of a consumer decision.
Why Attend?
1 - Learn how Retail Aisles are Transforming
2 - Learn how Food & Beverage Brands are Taking Advantage of Emerging In-Store Technologies to evolve their Experiences
3 - Learn how to shape your Digital Transformation Roadmap plans moving forward into the Future
12:00 pm - 12:40 pm
PANEL | “Just What I Needed!” – Strategies for Increased Personalization in Your Messaging and Offerings
Peter Cassidy -
Co-Founder and Chief Product Officer,
Stackla
Ramesh Reddy -
SVP - Digital and IT,
Fresh Thyme Farmers Market
Santiago Merea -
Founder,
Raised Real
Stephanie Leffler -
CEO,
OneSpace
Kerrie Lopez -
Head of Merchandising Marketing,
Thrive Market
· Is an onboarding quiz for you?
· Creating pathways to assist your customer in making purchasing decisions
· Forming personalized recommendations through algorithms or personalized touches
· Creating personalized content at scale
12:40 pm - 1:40 pm
Lunch for All Attendees
TRACK A
I’VE DONE THIS FOR YEARS
“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”
1:40 pm - 1:50 pm Chairperson’s Afternoon Address
Stephen Koven - Vice President of Digital Experience, Hormel Foods
1:50 pm - 2:10 pm CASE STUDY | We’ve Tried It All, and Here Is What We Know Now That We Did Not Before
Jon Carter - CEO, Snap Kitchen
TRACK B
I’M NEW
“What fundamentals and core concepts should I focus on as I start my e-commerce journey?”
1:40 pm - 1:50 pm Chairperson’s Afternoon Address
Jonathan Massoud - Divisional Director & Market Analyst, WBR1:50 pm - 2:10 pm CASE STUDY | We Launched Our E-Commerce Platform in the Past Year, Here’s What We’ve Found
Linda Crowder - Media Monetization Lead, Peapod Digital Labs Robert Welsh - Director, Digital & E-Commerce, GIANT Food Stores Betsy Brenner - Category Manager, Boxed
2:10 pm - 2:30 pm CASE STUDY | Incrementality in E-Commerce: I’ll Subscribe to That!
Matt Van Gilder - Director of Ecommerce Operations, SpartanNash CompanyIt seems daunting enough to launch an e-commerce program, let alone offer a subscription option. Matt will take you behind the curtain at SpartanNash to share how the team pursued e-commerce overall while managing to maintain a special focus on offering annual subscriptions to their customers. Subscribers now comprise a whopping 65% of SpartanNash’s ecommerce sales, where they in some cases they saw an overall YoY customer spend lift of 30% between e-commerce and traditional in-store sales.
- Lessons Learned After Launching Curbside Pick and Delivery
- The Importance of Driving Trial
- What Subscribers Mean to Business
2:30 pm - 2:50 pm Tech Tasting + Review | New Paradigms for CPG/Retail Digital Commerce Marketing
Jason Young - Chief Marketing & Media Officer, QuotientToday’s shoppers have come to expect targeted and personalized ad experiences. Shopper data, digital media and sales-based analytics are at the core of strategies allowing CPG and retail marketers to deliver relevant, effective digital messages to consumers. Attend this session to learn how retailers are delivering targeted, personalized and optimized programming focused on driving sales.
- View new, powerful technologies and capabilities being deployed to power campaigns
- Learn from campaign results, and what this means for the shopper, the retailer, and its CPG partners.
- Understand how current tactics and strategies are enabling new models of digital-first marketing for the sector
2:50 pm - 3:30 pm PANEL (DEBATE TEAM STYLE) | What is the Best Way to Deliver to Customers?
Michael Browne - Executive Editor, Supermarket News Peter van Stolk - CEO, SPUD.ca Jon Carter - CEO, Snap Kitchen Maggie Louise Callahan - CEO and Creative Director, Maggie Louise ConfectionsSupply chain piece is a big slice of your e-comm business and ability to scale. We’ll go down the list of Big Questions and hear from our panelists when it comes to:
- Ice packs?
- Labor?
- Minimizing fees for delivery
- How do you save on costs?
- Should you offer same day? In-home?
- What model works best for last mile?
2:10 pm - 2:30 pm CASE STUDY | What Can You Learn From the Insurgent Brand Playbook
Bader Alam - SVP, CAVU Venture Partners John Denny - VP eCommerce & Digital Marketing, CAVU Venture Partners
2:30 pm - 2:50 pm Tech Tasting + Review | The Truth About Personalization in Retail
Erik Archer Smith - Marketing Director, ABM, Arm Treasure DataThe future of personalized shopping experiences is upon us. Retail leaders are blending digital + physical touch points to understand and personalize the shopping experience. But with advancement in technology from AI driven digital experiences, from AR kiosks, to smart shelves and digital signage, where should retailers be focusing their resources?
In this talk we’ll explore the some of the technologies that are leading the personalized shopping revolution, and provide original insights into what “leaders” and “learners” are doing differently and reveal what’s working, and what isn’t.
Attendees will learn:
• Four tactics retailers can implement now by leveraging their existing infrastructure
• Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
• How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today
• What channels are showing the most ROI for personalization and the difference between what “leaders” and “learners” are doing
3:30 pm - 4:10 pm
Refreshment Break & Networking at the Tech Buffet
TRACK A
I’VE DONE THIS FOR YEARS
“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”
4:10 pm - 4:30 pm
CASE STUDY | Doing Well by Doing Good: How the Kellogg Company Uses Philanthropic Programs to Drive Sales
Rick Wion -
Senior Director of Consumer Engagement,
Kellogg Company
Jill Rourke -
Manager, eCommerce, North America,
Kellogg Company
In the past three years, Kellogg has donated more than a billion servings of food to families facing hunger around the world. In this case study, learn how the company combined cutting-edge e-commerce strategies with cause-driven marketing to drive growth.
· Consumers increasingly choose brands that serve a higher purpose
· Smart e-commerce strategies can drive personalized and purpose-based sales
· Developing strategies to align purpose and commercial strategies requires new types of partnerships
4:30 pm - 5:10 pm
PANEL | "You Want the Truth?" Giving Customers the Transparency They Seek In Your Product Info and Branding
Stephen Koven -
Vice President of Digital Experience,
Hormel Foods
Peter V.S. Bond -
VP of Retail & CPG Strategy,
PowerReviews
Jim Simon -
Founder,
JiMMYBAR!
Linda Crowder -
Media Monetization Lead,
Peapod Digital Labs
Have you tried to find GMO free products in a store aisle? How about online? E-commerce has simplified the ability of the shopper to track purchases against specific nutritional concerns while providing a whole new level of access for new products to meet previously “niche” nutritional preferences. Retailers and brands that win are the ones that are able to respond quickly as shoppers indicate interest in particular areas.
