Digital Food & Beverage 2020

July 20 - 22, 2020

Hilton Austin, TX

DAY ONE, MONDAY, JULY 15, 2019: E-commerce, the Land of Opportunity

8:00 am - 9:00 am Continental Breakfast & Registration for All Attendees at the Tech Buffet

9:00 am - 9:10 am Welcome Remarks and Ice Breaker

Jonathan Massoud, Divisional Director & Market Analyst at WBR

Jonathan Massoud

Divisional Director & Market Analyst
WBR

9:10 am - 9:25 am Chairperson’s Opening Remarks

Chairperson Role Available
Fred Killingsworth, Founder and CEO at Hinge Global

Fred Killingsworth

Founder and CEO
Hinge Global

9:25 am - 9:45 am KEYNOTE | How the Changing Grocery eCommerce Landscape Requires New Retailer / Supplier Partnerships

Brick & Mortar retailing has long seen strong partnerships between retailers and suppliers.  Grocery eCommerce can be an exception to this in that products are typically fulfilled from Stores and thus retailers don’t always have a reason to work closely with suppliers.  Albertsons is changing this model by partnering closely with suppliers in several ways that is leading to significant growth and customer stickiness.   

Kenji Gjovig, VP eCommerce Business at Albertsons

Kenji Gjovig

VP eCommerce Business
Albertsons

9:45 am - 10:05 am KEYNOTE | From Osmosis to Chicken Little: How Are You Influencing Your Organization’s Ability to Embrace Change?

Between macro-economic fears, the “that’s for the young folks” mentality, and the tremendous amount of decision making around technology investments, it’s no wonder that many companies have been slow to move or make sweeping changes.  When it comes to digital strategy, moving your organization’s needle away from entrenched views has to be done in tandem, or at best, before, moving your sales needle.  This session will delve into tactics that have and haven’t worked – and what you can do to be your own force for change at your company.
Anthony Marshall, Head of Content Strategy and Customer Experience at Kraft Heinz

Anthony Marshall

Head of Content Strategy and Customer Experience
Kraft Heinz

This panel will feature speakers from companies at different stages in development weighing in on some of the biggest strategic decisions they are making, and why.
•Maintaining pricing control versus expanding distribution
•E-comm only versus scaling into retail
•Does customer loyalty to a single channel exist anymore?
•Balancing convenience to your customer with price
•Anticipating changes in the market and pivoting accordingly
•Effectively using marketing dollars 

Melody Conner, SVP of Sales at Soylent

Melody Conner

SVP of Sales
Soylent

Robin Gabel, National Account Sales Manager at Yogi Tea

Robin Gabel

National Account Sales Manager
Yogi Tea

Jason Lepes, Co-Founder/Chief Merchant, Head of Marketing & Supply Chain at Foodkick by FreshDirect

Jason Lepes

Co-Founder/Chief Merchant, Head of Marketing & Supply Chain
Foodkick by FreshDirect

Kelly Rianda, Head of Retail Success at Salsify

Kelly Rianda

Head of Retail Success
Salsify

Fred Killingsworth, Founder and CEO at Hinge Global

Fred Killingsworth

Founder and CEO
Hinge Global

10:45 am - 11:25 am Morning Refreshments & Networking Break in the F&B Expo Hall

11:25 am - 11:45 am KEYNOTE | Expanding the Magic: Scaling Operational Efficiencies While Keeping People First

Shipt was founded in 2014 in Birmingham, Alabama. Since then, the company has grown to offer same-day delivery to more than 250 markets and 80 million households nationwide. Shipt's Executive Vice President of Operations, Alice Francis will highlight Shipt's success with rapid growth while keeping a people-centric mindset. 

Alice Francis, EVP, Operations at Shipt

Alice Francis

EVP, Operations
Shipt

Gather round children.  A DTC brand that went omni-channel will impart tell the tale of their rise from farmer’s market to franchise, and what marketing and selling lessons they want you know from their hard won experience.
•Partnering advice for retailers that see the trends online and want to bring them in store  

Madeline Haydon, Founder/CEO at nutpods

Madeline Haydon

Founder/CEO
nutpods

Max Dresse, Director of Retail at Freshly

Max Dresse

Director of Retail
Freshly

Hema Reddy, CEO at Crafty Counter

Hema Reddy

CEO
Crafty Counter

Fred Killingsworth, Founder and CEO at Hinge Global

Fred Killingsworth

Founder and CEO
Hinge Global

12:25 pm - 12:45 pm KEYNOTE | Automating the Retailer Rulebook: How to Optimize Product Content for Multiple Retailers

You’ve gone to great lengths to unify your product content strategy. But how do you manage a centralized strategy when shopper behavior varies from retailer to retailer? Couple that with seasonal search trends and constantly evolving template requirements, and you have a recipe for disaster. Or do you? Join us to learn how having the right tools, search data and ability to scale can help you conquer the retailer rulebook. 
Stephanie Leffler, CEO at OneSpace

Stephanie Leffler

CEO
OneSpace

12:45 pm - 1:45 pm Lunch for All Attendees

TRACK A
I’VE DONE THIS FOR YEARS
“I’m looking for extra insight and nuggets of inspiration that can separate me from my competitors.”


1:45 pm - 1:55 pm Chairperson’s Afternoon Address

Chair Role Available
Andrew Mandzy, Senior Client Partner at Oracle Data Cloud

Andrew Mandzy

Senior Client Partner
Oracle Data Cloud

1:55 pm - 2:35 pm PROBLEM SOLVING WORKSHOP | Gimme a Boost! Using Data from Ratings and Reviews to Get Your Product on the First Page of Results

When it comes to optimizing content,  there are always new tricks to be learned to keep up with ever-changing search algorithms and consumer assumptions.  What can you do today to boost your results?
  • Prioritizing your resources when it comes to images and video
  • Integrating price tracking and monitoring of third parties into content management
  • The prime number of reviews to get you boosted to page one
  • Leveraging data to pull out key search terms to boost your organic ranking
  • See how many impressions your competitors are getting versus you for specific search terms

James Horey, Founder and CEO at Reviewbox

James Horey

Founder and CEO
Reviewbox

Cindy Harling

Director of International & eCommerce Sales
Stash Tea

2:35 pm - 2:55 pm Tech Tasting + Review - Cheers to eComm! How Mike’s Hard Lemonade Combines Shopper Behaviors & Attitudes to Find Growth in New Channels

Think your category isn’t poised to win online? It’s time to think again – using a digital marketing strategy backed by verified purchase data. In this session, learn how Mike’s Hard Lemonade layered online shopper behavior, consumer surveys, and lookalike audiences to optimize their marketing campaigns--driving growth in an unlikely channel for their category. 
 
Join Megan Putney, Senior Manager of Category Insights at Mike’s Hard Lemonade, and Greg Jensen, CPG Account Director, at Numerator to learn how your brand can analyze your target shopper’s online journey and apply those insights to collaborate and create mutual wins with Amazon and other retail partners.
Megan Putney, Senior Manager of Category Insights at Mike’s Hard Lemonade

Megan Putney

Senior Manager of Category Insights
Mike’s Hard Lemonade

Greg Jensen, CPG Account Director at Numerator

Greg Jensen

CPG Account Director
Numerator

TRACK B 
I’M NEW  
“What fundamentals and core concepts should I focus on as I start my e-commerce journey?”
  

1:45 pm - 1:55 pm Chairperson’s Afternoon Address


Craig Rosenblum, Regional Vice President, Enterprise Retail at Inmar

Craig Rosenblum

Regional Vice President, Enterprise Retail
Inmar

1:55 pm - 2:35 pm CASE STUDY INTERACTIVE Do You Hear What I Hear? How to Make Sense of What Consumers Say and Do - - and React!

Drinkfinity launched with all the enterprise backing of PepsiCo and the nimbleness of your hippest DTC.  Join Rich as he shares his playbook for going from idea to launch to product refinement based on consumer insights – and what advice he has for companies seeking to obtain candid and actionable insights without using one-way mirrors.

Rich Rodriguez-Mahe, US Group Lead, Drinkfinity at PepsiCo

Rich Rodriguez-Mahe

US Group Lead, Drinkfinity
PepsiCo

2:35 pm - 2:55 pm Tech Tasting + Review | Grocery is Changing: Think Differently Right Now or Risk Falling Behind

In the next four years, 1 in 5 shoppers will be skipping the stores and buying groceries online. The rapid growth in the consumer adoption of curbside pickup and other technologies means marketers must act now and adapt new tactics to win digital shelf space and turn shoppers into loyalist.
 
During this session, you’ll learn:
  • The new set of fundamentals it takes to stay ahead of the curve and be a leader in online grocery
  • The critical capabilities required to engage with consumers throughout their online journey
  • How to adjust to emerging business models to attract first-time customers and lock in future purchases
Tim Madigan, Vice President eCommerce at Tyson Foods

Tim Madigan

Vice President eCommerce
Tyson Foods

Adrianna Nowell, Senior Director, Product Marketing at BazaarVoice

Adrianna Nowell

Senior Director, Product Marketing
BazaarVoice

TRACK C
TEST KITCHEN
 Intimate discussion sessions designed to give attendees the opportunity to give and get feedback from their peers on top of mind topics. 


1:45 pm - 2:35 pm Recipes for Success: Help Me Help You: Giving Your B2B Relationship a Tune Up and Five Year Plan

This discussion will delve into the B2B side of Digital F&B, providing a space to discuss ongoing challenges including:
•Helping your distributors better use their portals
•Optimizing digital channels including the provision of a digital shelf
•Developing tech to give your partners to grow their business
•Developing tools for emerging markets
•What is going to be the future for B2B – what is next?  

Martin Lines, Vice President, Category Marketing at Nestle Professional Beverages North America

Martin Lines

Vice President, Category Marketing
Nestle Professional Beverages North America

As shoppers transition their purchasing from pure in-store to a mix of shopping online, click and collect, and in-store, some interesting behavior has come to light.  While assortment stays steady, a desire for more convenience (meal kits), ideation, and aspirational content has made its way into the mix.
•How these burgeoning expectations have impacted go to market strategies
•How has the industry responded to the demand for more finished options, wider variety, more organic, more individualized, personalized selections?

Carolyn Brown, Head of eCommerce, North America at Anheuser-Busch

Carolyn Brown

Head of eCommerce, North America
Anheuser-Busch

Randy Browne, Director of Analytics & Insights at C. Mondavi & Family

Randy Browne

Director of Analytics & Insights
C. Mondavi & Family

Elizabeth Scherle, Co-Founder and President at Influenster

Elizabeth Scherle

Co-Founder and President
Influenster

Chad Petersen, Senior E-Commerce Director at Lowes Foods, LLC

Chad Petersen

Senior E-Commerce Director
Lowes Foods, LLC

Andrew Mandzy, Senior Client Partner at Oracle Data Cloud

Andrew Mandzy

Senior Client Partner
Oracle Data Cloud

Are you working with the same size team but all of a sudden needing to manage way more?  This discussion will focus on aligning your internal and external staffing needs in tandem with your e-commerce goals, especially when it comes to vital processes like:
•Architecting the website
•Looking at SEO and paid search 
Rob O'Donnell, VP of e-Commerce & Digital Marketing at Applegate

Rob O'Donnell

VP of e-Commerce & Digital Marketing
Applegate

Nicole Centeno, Founder and CEO at Splendid Spoon

Nicole Centeno

Founder and CEO
Splendid Spoon

Patrick Walther, Director, eCommerce at -

Patrick Walther

Director, eCommerce
-

Craig Rosenblum, Regional Vice President, Enterprise Retail at Inmar

Craig Rosenblum

Regional Vice President, Enterprise Retail
Inmar

2:55 pm - 3:35 pm Potluck: How the Sausage is Made: Tips and Tricks for Content Management on the Back End

Chris Lowrey, Brand Manager at Austin Eastciders

Chris Lowrey

Brand Manager
Austin Eastciders

3:35 pm - 4:15 pm Refreshment Break & Networking at the Tech Buffet

ROUNDTABLE 1 Making Corporate Responsibility Efforts a Foundation of Your Business Strategy led by Jamie Sullivan, Director of Sustainability and Corporate Affairs, Soylent
 
ROUNDTABLE 2 Powering Grocery E-Commerce: Connecting Consumers, Brands, Retailers and Recipe Publishers to Answer "What's for Dinner Tonight?"
Michele Brier, Director of Shopper Marketing, MilkPEP
Cliff Sharples, Founder and Co-CEO, Fexy
 
ROUNDTABLE 3 Leveraging Customer’s Behaviors to Create a Cohesive Brand Experience
Bobby Graziose, Strategic Sales Director, Corra
 
ROUNDTABLE 4 Total Makeover: Making the Three Key Decisions That Will Drive Scalable Digital Transformation
Shami Ahuja, Sr. Director of Business Agility, Nisum
 
ROUNDTABLE 5 Fill Out This Long Form for Me?  Making Product Attribute Management for E-Commerce Easier and More Efficient Between Partners 
Jack Kampsen, Executive Sales Director, Label Insight

ROUNDTABLE 6 Pivots to make NOW to get the most of the 2nd day of Prime Day
Ryan Gibson, VP, Client Partner, Merkle
 
ROUNDTABLE 7 Developing Your Multi-Channel Strategy for eTail Product Placement, Pricing and Promotions
Sam Chang, Director, Global Digital Commerce - Data & Analytics, Mars Wrigley Confectionery
Marc Gallman, Senior Growth Partner, Course5 Intelligence 
Jamie Sullivan, Director of Sustainability and Corporate Affairs at Soylent

Jamie Sullivan

Director of Sustainability and Corporate Affairs
Soylent

Michele Brier, Director of Shopper Marketing at MilkPEP

Michele Brier

Director of Shopper Marketing
MilkPEP

Cliff Sharples, Founder and Co-Ceo at Fexy

Cliff Sharples

Founder and Co-Ceo
Fexy

Bobby Graziose, Strategic Sales Director at Corra

Bobby Graziose

Strategic Sales Director
Corra

Shami Ahuja, Sr. Director of Business Agility at Nisum

Shami Ahuja

Sr. Director of Business Agility
Nisum

Jack Kampsen, Executive Sales Director at Label Insight

Jack Kampsen

Executive Sales Director
Label Insight

Ryan Gibson, VP, Client Partner at Merkle

Ryan Gibson

VP, Client Partner
Merkle

Sam Chang, Director, Global Digital Commerce - Data & Analytics at Mars Wrigley Confectionery

Sam Chang

Director, Global Digital Commerce - Data & Analytics
Mars Wrigley Confectionery

Marc Gallman, Senior Growth Partner at Course5 Intelligence

Marc Gallman

Senior Growth Partner
Course5 Intelligence

5:15 pm - 6:45 pm Welcome Party at the Tech Buffet

The content is over for the day but the networking is shifting into high gear!  Bring your revelations from a packed day of learning and your business cards to mingle, enjoy refreshments, and browse the hottest new tech.

6:45 pm - 6:45 pm End of Day One