Digital Food & Beverage 2019

July 15 - 17, 2019

Hyatt Regency Austin, TX

DAY THREE, WEDNESDAY, JULY 17, 2019: Back to the Future

8:00 am - 8:50 am Continental Breakfast & Registration for All Attendees

img

Krishna Patel

Program Director
Digital Food & Beverage

9:00 am - 9:10 am Chairperson’s Remarks

9:10 am - 9:30 am FIRESIDE CHAT Rising Tides: How Are Industry Dynamics Shifting and What It Means to Survive and Thrive in Digital F&B

Guilherme Lebelson - Global VP of E-Commerce at ZX Ventures, AB InBev
The meteoric growth of meal kits has begun to plateau while click and collect’s growth has added some sparkling numbers to the board.  The golden age of growth for all seems to have waned as certain business models have proved unworkable and consumer tastes have changed.  This session will consider what growth in 2019 and beyond looks like, and the questions we all have been contemplating in our heart of hearts.
•In 20 years will there only be the few big companies dominating the space or is there still space for disruption?   
•How are food entrepreneurs spotting disruption and making investment decisions?

img

Guilherme Lebelson

Global VP of E-Commerce at ZX Ventures
AB InBev

9:30 am - 9:50 am KEYNOTE From Osmosis to Chicken Little: How Are You Influencing Your Organization’s Ability to Embrace Change?

Between macro-economic fears, the “that’s for the young folks” mentality, and the tremendous amount of decision making around technology investments, it’s no wonder that many companies have been slow to move or make sweeping changes.  When it comes to digital strategy, moving your organization’s needle away from entrenched views has to be done in tandem, or at best, before, moving your sales needle.  This session will delve into tactics that have and haven’t worked – and what you can do to be your own force for change at your company.

9:50 am - 10:30 am PANEL (TONIGHT SHOW STYLE) How Does Your E-commerce Business Impact Your In-Store Business

For many retailers, e-commerce comprises less than 10% of revenue but is the fastest growing piece of the business.  This discussion will seek to uncover how several retailers are viewing their channels holistically (or separately) and structuring expectations for a continued e-commerce expansion.

10:30 am - 11:10 am Morning Refreshments & Networking Break

11:10 am - 11:30 am PANEL (DEBATE TEAM STYLE) Should We Increase or Trim Down Our Advertising Spend on Amazon.com?

While the industry waits to see Amazon’s next moves with Fresh, Go, and Whole Foods, there is still the classic Amazon question of advertising spend to consider.  If you view Amazon as a retail platform first and foremost, the size of F&B business is relatively small, so it would make sense to limit your spend.  However, given the 200M+ American users on the platform, the opportunities for brand presence are undeniable.  Which way are our panelists choosing to go, and why?  Join us to find out!  
•If we continue to spend on amazon and fueling its growth are we ultimately hurting ourselves?  
•What channels have you prioritized over Amazon.com when it comes to advertising spend?

11:30 am - 11:50 am FIRESIDE CHAT Now, Next, and Future: What’s Next Because We Have to Start Thinking About It Now

AI, machine learning, IoT, etc. - veteran e-commerce professionals have a sense of current and upcoming trends  You know what now and next look like.  Here’s a time and place to discuss what needs to get added to your planner, so you can start preparing.  
•What’s going to be the future?  
•What is future state?  

11:50 am - 12:30 pm CASE STUDY The Future Is Now - Inspiration from Another Time Zone

Featuring a Chinese or European Grocery Retailer 

12:30 pm - 1:30 pm Lunch for All Attendees with Roundtables by Company Maturity

What will you remember most about the time you spent at Digital Food & Beverage, and how will it impact your work moving forward? Enjoy one more chance to connect with your fellow attendees and take the critical step of exchanging key takeaways before you go back out into the world. Key takeaways will be noted from the discussion and distributed with the presentations post-event.

1:30 pm - 3:15 pm Experiential Learning – “I Want to Go to There” Site Visit

The learning and networking is intended to follow you beyond the conference into the real world, and here is the first step. Join your fellow attendees for a guided tour of a nearby retail location
to reinforce the company speaker’s remarks in the program.

Pre-registration required.  For more information please contact Krishna.Patel@wbresearch.com