Driving Digital Growth and Innovation
The proliferation of technology and digital growth opportunities are creating more opportunities to communicate and engage with customers. But who owns talking to customers? How do you determine new customer engagements? Lisa Kinney, Executive Head of Enterprise Analytics for Albertsons will discuss how to become more disciplined as an organization when it comes to customer dialogue, including:
· Understanding the various customer touch points across the business
· Developing a framework for assigning ownership on how to talk to customers
· Establishing the right digital growth targets and building a realistic business plan
· Determining approaches for testing and experimentation, including metrics to track success
Interested in demonstrating thought leadership as a keynote presenter? Contact alex.cherkovets@wbresearch.com
According to eMarketer, retail media spend exceeded $40 billion in 2022 and is expected to grow beyond $60 billion by 2024. With this rapid pace of growth, what are the latest opportunities in retail media? How can brands work with retailers to negotiate placements? How can you maximize your retail media strategy? Panelists across the value chain will discuss these questions and more, including:
· Exploring key players, platforms and opportunities in the current retail media ecosystem
· Evaluating retail media against all other digital media
· Partnering with vendors to gain more transparency around attribution
· Examining ROAS and other data points to measure success
Join us for a mid-morning refresher and explore the latest innovations that can help you optimize your digital strategy. Grab some popcorn and take a seat in our Innovation Theater to watch demos and learn about the latest innovations in eCommerce and digital technology solutions and how your peers and competitors are leveraging them.
Perdue Farms committed to revamping the product innovation process as part of its digital transformation. By leveraging internal and external datasets, David Zucker, Chief Marketing Officer and his team developed a process to get new product ideas ready for consumer purchase in 90 days. Hear lessons learned about how to build out this capability to take advantage of micro-moments, test new offerings and more, including:
Interested in demonstrating thought leadership as a keynote presenter? Contact alex.cherkovets@wbresearch.com
Select two topics from the list below and join an in-depth conversation with your peers to share your experiences, network, and learn from like-minded professionals who share similar challenges and priorities. These discussions will take place in two 30-minute rotations.
Table 1: Improving CX for Multigenerational B2B Buyers
Table 2: Ad Strategies That Drive Trial and Generate Repeat Purchases
Table 3: Crafting Impactful Content that Drives Engagement and Conversions
Steve Koenig, Director, e-Premise B2B, Sierra Nevada
Table 4: Increasing Category Share to Drive Year-round Activation
Table 5: Leveraging Data to Enhance Customer Engagement
Ezra Cohen, eCommerce Executive, Marketing Strategy, Colavita
Table 6: Solution Providers Meet Up: Identify New Ecosystem Partners to Advance Your Business
(Limited to 20 participants from legacy brands only)
Legacy brand leaders, this discussion-based session is for you! Join this boardroom session to connect with fellow peers who are gathering information to grow retail and online sales. Find out the drivers behind digital across legacy CPG brands, strategies to grow market share and make new connections to share tips and tricks along the way long after the conference ends.
Hosted by: Daniel Davidson, Head of Performance Marketing Analytics, Nestlé USA
(Limited to 20 participants from emerging brands only)
Emerging brand leaders, this discussion-based session is for you! Join this boardroom session to connect with fellow peers who are gathering information to optimize and grow with limited resources. Uncover creative strategies to grow channel partners and sales with a limited budget. Walk away with new connections to help you improve and benchmark post conference.
Hosted by: Krista Arnold, Vice President, Marketing, The New Primal
Consumers are showing an increased commitment to living healthier lifestyles, and they can use all the help they can get in today's time constrained environment. In an effort to build customer relationships around creating a healthy purchasing model, Giant Food revamped their loyalty program to help influence purchasing behavior. Ryan Druade, Head of Loyalty for Giant Food will discuss lessons learned, including:
Executive Speaker, The Krazy Coupon Lady
As the industry continues to prepare for the end of 3rd-party cookies, organizations are recalibrating their strategies, leveraging accurate and direct consumer data sources to elevate personalization precision. In today’s competitive landscape, those who are unable to scale personalization risk losing customers to competitors. Find out how to get ahead of this pressing opportunity to ensure you continue delivering personalized shopping experiences that captivate consumers and drive revenue, including:
· Outlining a strategic roadmap for implementing AI-driven personalization
· Acquiring first party data to drive personalization
· Understanding the critical mass required to do first party targeting and in-person personalization
· Maximizing the role of AI in customizing and optimizing the shopping experience
Coming up with solutions that truly matter to customers, like helping in meal prepping is a top opportunity to demonstrate value to consumers. Brands and retailers alike are experimenting with recipe curation, from having all of the ingredients needed for a meal on a physical or digital shelf to paid media on Pinterest. Hear how one brand revamped the way consumers interact with recipes online, including:
Interested in demonstrating thought leadership as a keynote presenter? Contact alex.cherkovets@wbresearch.com
Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:
Retail media demands continued investment, but where does the financing come from? How can you redirect trade and marketing dollars to take advantage of this channel? Find out how to bring the sales and marketing P&Ls together to narrow the sales funnel, including:
Executive Speaker, Bazaarvoice
Retail media has become the fastest growing media channel. As budgets stay flat or contract, brands are under pressure to invest more into this channel. How does retail media live in unison with your marketing mix going forward? How are brands navigating this? Join this interactive session to connect with peers who share these concerns to strategize on how to:
Digital marketing and eCommerce initiatives generate a wealth of data that can be leveraged to empower the selling team, yet the insights are frequently disconnected. How can you work with commercial teams to integrate and share digital insights across all sales channels? Find out how to leverage this integrated approach to inform smarter decisions, enhance customer experiences and drive sales success, including:
In the pursuit of connected commerce, the breakdown of organizational silos is a top challenge to overcome, particularly among legacy brands. From marketing to IT, learn how to overcome institutional inertia to drive seamless, connected commerce experiences. Hear from a panel of cross-industry digital leaders who will discuss:
· Creating and communicating a unified vision for connected commerce
· Defining organizational structures that integrate eCommerce with sales processes
· Integration across a large organization as eCommerce scales