Digital Food & Beverage 2024

June 24 - 26, 2024

JW Marriott Desert Springs Resort & Spa, CA

June 25, Day 2

Driving Digital Growth and Innovation

8:00 am - 9:00 am Registration and Breakfast

8:00 am - 9:00 am Digital Food & Beverage Advisory Board Private Breakfast

9:00 am - 9:10 am Program Director Opening Remarks

9:10 am - 9:20 am Chairperson Opening Remarks

Kayla Darcey - Global Enterprise Sales Director, MikMak
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Kayla Darcey

Global Enterprise Sales Director
MikMak

9:20 am - 9:40 am Keynote: Aligning Customer Communications and Engagements to Strategy So The Business Wins

Lisa Kinney - Executive Head of Enterprise Analytics, Albertsons Co.

The proliferation of technology and digital growth opportunities are creating more opportunities to communicate and engage with customers. But who owns talking to customers? How do you determine new customer engagements? Lisa Kinney, Executive Head of Enterprise Analytics for Albertsons will discuss how to become more disciplined as an organization when it comes to customer dialogue, including:

·       Understanding the various customer touch points across the business

·       Developing a framework for assigning ownership on how to talk to customers

·       Establishing the right digital growth targets and building a realistic business plan

·       Determining approaches for testing and experimentation, including metrics to track success

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Lisa Kinney

Executive Head of Enterprise Analytics
Albertsons Co.

9:40 am - 10:00 am Digital F&B Partner and Client Case Study

Interested in demonstrating thought leadership as a keynote presenter? Contact alex.cherkovets@wbresearch.com

According to eMarketer, retail media spend exceeded $40 billion in 2022 and is expected to grow beyond $60 billion by 2024. With this rapid pace of growth, what are the latest opportunities in retail media? How can brands work with retailers to negotiate placements? How can you maximize your retail media strategy? Panelists across the value chain will discuss these questions and more, including:

·       Exploring key players, platforms and opportunities in the current retail media ecosystem

·       Evaluating retail media against all other digital media

·       Partnering with vendors to gain more transparency around attribution

·       Examining ROAS and other data points to measure success

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Abhishek Ahluwalia

Global eCommerce Director, Commercial Strategy & Growth
Mondelēz International

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Jason Oziel

Manager, eCommerce Strategy
The Boston Beer Company

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Adam Fish

Senior Director, Omnichannel Strategy
Wells Enterprises

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Kayla Darcey

Global Enterprise Sales Director
MikMak

10:40 am - 11:10 am The Mountain Morning Boost Break

Join us for a mid-morning refresher and explore the latest innovations that can help you optimize your digital strategy. Grab some popcorn and take a seat in our Innovation Theater to watch demos and learn about the latest innovations in eCommerce and digital technology solutions and how your peers and competitors are leveraging them.

11:10 am - 11:30 am Fireside Chat: Leveraging Digital to Quickly Drive Product Innovation

David Zucker - Executive Vice President, Chief Marketing Officer and GM Maxi/Canada, Perdue Farms

Perdue Farms committed to revamping the product innovation process as part of its digital transformation. By leveraging internal and external datasets, David Zucker, Chief Marketing Officer and his team developed a process to get new product ideas ready for consumer purchase in 90 days. Hear lessons learned about how to build out this capability to take advantage of micro-moments, test new offerings and more, including:  

  • Identifying data sets and market trends to determine new areas for testing 
  • Aligning cross-functional leadership, including R&D and manufacturing    
  • Developing a web presence for product launch on the DTC site  
  • Measuring consumer buying behaviors to determine further testing and iterations 
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David Zucker

Executive Vice President, Chief Marketing Officer and GM Maxi/Canada
Perdue Farms

11:30 am - 11:50 am Digital F&B Partner and Client Case Study

Interested in demonstrating thought leadership as a keynote presenter? Contact alex.cherkovets@wbresearch.com

Select two topics from the list below and join an in-depth conversation with your peers to share your experiences, network, and learn from like-minded professionals who share similar challenges and priorities. These discussions will take place in two 30-minute rotations. 

Table 1: Improving CX for Multigenerational B2B Buyers

Table 2: Ad Strategies That Drive Trial and Generate Repeat Purchases

Table 3: Crafting Impactful Content that Drives Engagement and Conversions

Steve Koenig, Director, e-Premise B2B, Sierra Nevada

Table 4: Increasing Category Share to Drive Year-round Activation

Table 5: Leveraging Data to Enhance Customer Engagement 

Ezra Cohen, eCommerce Executive, Marketing Strategy, Colavita

Table 6: Solution Providers Meet Up: Identify New Ecosystem Partners to Advance Your Business

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Steve Koenig

Director, e-Premise B2B
Sierra Nevada

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Ezra Cohen

eCommerce Executive, Marketing Strategy
Colavita USA

(Limited to 20 participants from legacy brands only)

Legacy brand leaders, this discussion-based session is for you! Join this boardroom session to connect with fellow peers who are gathering information to grow retail and online sales. Find out the drivers behind digital across legacy CPG brands, strategies to grow market share and make new connections to share tips and tricks along the way long after the conference ends.

Hosted by: Daniel Davidson, Head of Performance Marketing Analytics, Nestlé USA

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Daniel Davidson

Head of Performance Marketing Analytics
Nestlé USA

11:50 am - 1:00 pm Emerging Brands Boardroom
Krista Arnold - Vice President, Marketing, The New Primal

(Limited to 20 participants from emerging brands only)  

Emerging brand leaders, this discussion-based session is for you! Join this boardroom session to connect with fellow peers who are gathering information to optimize and grow with limited resources. Uncover creative strategies to grow channel partners and sales with a limited budget. Walk away with new connections to help you improve and benchmark post conference.

Hosted by: Krista Arnold, Vice President, Marketing, The New Primal 

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Krista Arnold

Vice President, Marketing
The New Primal

1:00 pm - 2:10 pm Lunch for all attendees

1:00 pm - 2:10 pm Private Lunch hosted by The Krazy Coupon Lady

Track A - Loyalty and Personalization

2:10 pm - 2:20 pm Chairperson Opening Remarks

Track A - Loyalty and Personalization

2:20 pm - 2:40 pm Case Study: Creating Value Through Health-focused Loyalty Programs
Ryan Draude - Head of Loyalty, Giant Food

Consumers are showing an increased commitment to living healthier lifestyles, and they can use all the help they can get in today's time constrained environment. In an effort to build customer relationships around creating a healthy purchasing model, Giant Food revamped their loyalty program to help influence purchasing behavior. Ryan Druade, Head of Loyalty for Giant Food will discuss lessons learned, including:

  • Building an emotional relationship focused on improving health
  • Utilizing gamification to improve the user experience
  • Leveraging data to drive personalization and measurement
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Ryan Draude

Head of Loyalty
Giant Food

Track A - Loyalty and Personalization

2:40 pm - 3:00 pm Digital F&B Partner and Client Case Study

Executive Speaker, The Krazy Coupon Lady

Track A - Loyalty and Personalization

3:00 pm - 3:45 pm Panel Discussion: Navigating the Cookieless Future: AI-Driven Personalization for Revenue Growth and Cost Reduction
Mohammed Al Lawati - Director, Digital and eCommerce, Grupo Bimbo

As the industry continues to prepare for the end of 3rd-party cookies, organizations are recalibrating their strategies, leveraging accurate and direct consumer data sources to elevate personalization precision. In today’s competitive landscape, those who are unable to scale personalization risk losing customers to competitors. Find out how to get ahead of this pressing opportunity to ensure you continue delivering personalized shopping experiences that captivate consumers and drive revenue, including:

·       Outlining a strategic roadmap for implementing AI-driven personalization

·       Acquiring first party data to drive personalization

·       Understanding the critical mass required to do first party targeting and in-person personalization

·       Maximizing the role of AI in customizing and optimizing the shopping experience

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Mohammed Al Lawati

Director, Digital and eCommerce
Grupo Bimbo

Track B - Pushing Customers Through the Sales Funnel

2:10 pm - 2:20 pm Chairperson Opening Remarks

Track B - Pushing Customers Through the Sales Funnel

2:20 pm - 2:40 pm Case Study: New Recipes for Success: Creating Engaging Recipe Tactics That Drive Conversion
Emily Gee - Director, Marketing, Aero Farms

Coming up with solutions that truly matter to customers, like helping in meal prepping is a top opportunity to demonstrate value to consumers. Brands and retailers alike are experimenting with recipe curation, from having all of the ingredients needed for a meal on a physical or digital shelf to paid media on Pinterest. Hear how one brand revamped the way consumers interact with recipes online, including:

  • Developing an episodic digital recipe series and trialing gamification to increase engagement
  • Leveraging QR codes of different use cases for consumers, including interacting with a virtual chef
  • Developing KPIs to track and measure the success of your recipe strategies
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Emily Gee

Director, Marketing
Aero Farms

Track B - Pushing Customers Through the Sales Funnel

2:40 pm - 3:00 pm Digital F&B Partner and Client Case Study
Matt Anderson - Vice President, Commercial Insights, 84.51°

Interested in demonstrating thought leadership as a keynote presenter? Contact alex.cherkovets@wbresearch.com

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Matt Anderson

Vice President, Commercial Insights
84.51°

Shopping has become very fluid, most consumers don’t think about online versus offline purchasing, they simply expect a seamless experience. How can you create a unified shopping experience that transcends the boundaries of online and offline channels? Hear strategies and best practices to drive influence on- and off-line, including:

  • Knowing the touchpoints necessary to focus on the customer at different parts of the journey, including social media, search and in-store placement to increase conversions
  • Understanding how mobile apps, QR codes and location-based services can enhance the connection between online and offline shopping
  • Determining the influence you have at different points along the customer journey
  • Exploring in-store digital opportunities, including interactive displays, AR and more to seamlessly engage customers
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Ken Ninomiya

Vice President, eCommerce
Sedano's Supermarket

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Krista Arnold

Vice President, Marketing
The New Primal

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Aurora Matias

Associate Director, eCommerce
Freixenet Mionetto USA

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Mitch Cristol

Vice President, Practice Lead - Alcohol Beverage
InMarket

Track C - Maximizing Retail Media

2:10 pm - 2:20 pm Chairperson Opening Remarks

Track C - Maximizing Retail Media

2:20 pm - 2:40 pm Case Study: Converging Paths: Integrating Marketing & Sales With Retail Media Strategies To Narrow the Funnel

Retail media demands continued investment, but where does the financing come from? How can you redirect trade and marketing dollars to take advantage of this channel? Find out how to bring the sales and marketing P&Ls together to narrow the sales funnel, including:

  • Exploring strategies to align retail media initiatives with marketing and sales goals
  • Designing retail media campaigns that transition the customer from marketing engagement to conversion
  • Leveraging data insights to iterate campaigns and improve marketing and sales performance

Track C - Maximizing Retail Media

2:40 pm - 3:00 pm Digital F&B Partner and Client Case Study

Executive Speaker, Bazaarvoice 

Track C - Maximizing Retail Media

3:00 pm - 3:45 pm Retail Media Interactive Working Group: Optimizing Your Retail Media Strategy to Meet Growth Objectives

Retail media has become the fastest growing media channel. As budgets stay flat or contract, brands are under pressure to invest more into this channel. How does retail media live in unison with your marketing mix going forward? How are brands navigating this? Join this interactive session to connect with peers who share these concerns to strategize on how to:

  • Leverage retail media to grow category share
  • Determine which platforms to prioritize for investment
  • Understand criteria for measurement
  • Aligning retail media efforts with traditional shopper campaigns  

3:45 pm - 4:15 pm Dessert Springs Afternoon Break

4:15 pm - 4:35 pm Keynote Case Study: Capturing and Integrating Online and Offline Insights to Drive Sales

Michael Boswell - Vice President, Digital, Breakthru Beverage Group

Digital marketing and eCommerce initiatives generate a wealth of data that can be leveraged to empower the selling team, yet the insights are frequently disconnected. How can you work with commercial teams to integrate and share digital insights across all sales channels? Find out how to leverage this integrated approach to inform smarter decisions, enhance customer experiences and drive sales success, including:

  • Innovative methods to capture data from online and offline sources
  • Creating a seamless flow of insights that breaks down silos between online and offline data
  • Leveraging insights to personalize customer experiences, including tailored marketing messages and interactions online and offline that drive conversions
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Michael Boswell

Vice President, Digital
Breakthru Beverage Group

In the pursuit of connected commerce, the breakdown of organizational silos is a top challenge to overcome, particularly among legacy brands. From marketing to IT, learn how to overcome institutional inertia to drive seamless, connected commerce experiences. Hear from a panel of cross-industry digital leaders who will discuss:

·       Creating and communicating a unified vision for connected commerce

·       Defining organizational structures that integrate eCommerce with sales processes

·       Integration across a large organization as eCommerce scales

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Abhishek Ahluwalia

Global eCommerce Director, Commercial Strategy & Growth
Mondelēz International

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Jason Oziel

Manager, eCommerce Strategy
The Boston Beer Company

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Brett Banner

SVP, Strategy
PriceSpider

5:15 pm - 6:30 pm Cocktail Reception

6:30 pm - 6:30 pm Conclusion of Day 2